Unit 4 D2 business

1944 Words Mar 23rd, 2014 8 Pages
Q UNIT 4 D2: Evaluate the effectiveness of business information and its communication as key contributors to the success of the organisation, using examples to illustrate your points.

Information and the effectiveness of communication are key to the success (or the survival) of a business. For example, the BP oil spill in the Gulf of Mexico in 2010 continues to have serious implications for the business.


Over the last 129 years M&S has grown from a single market stall to become an international multi-channel retailer. They now operate in over 50 territories worldwide and employ almost 82,000 people. Remaining true to their founding values of Quality, Value, Service, Innovation and Trust, we work hard to ensure our
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They could also use this information to help the customers realise how they can save money by capitalising on their usage of energy. For example they could state that to save energy and money they could do the following:

When cooking, fill pans with just enough water to cover food, use a lid and choose the right sized hob ring.
Cooking in a microwave uses less energy. Toasting bread in a toaster is cheaper than using the grill.
Only boil as much water as you need for hot drinks. A clean, lime scale-free kettle is significantly more efficient.
Using your dishwasher on the economy setting for a full load uses less energy than washing dishes by hand.

By lowering their prices for electrical household products, this might raise questions among the Marks and Spencer customer’s as they would doubt the quality of the products thus residing from purchasing the equipment’s. Another problem would if that if they reduce the prices of the equipment’s they won’t be able to go back to the original prices. Also, if the sales stay the same while the prices go down the revenue will also decrease as a result and therefore less profits will be made.
The best form of advertising would be through TV as a lot of their target audience will be watching TV especially as its related to
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