This report is necessary to analyze the proper outlet that will best showcase our product. I have found four homeland security related venues that would could be used for this, three would be useful. They are Homeland Security Today, the Armed Forces Communications and Electronics Association, Homeland security Newswire and Homeland Security Affairs. The product directly relating to homeland security is new and possibly controversial if incorrectly used. It is imperative that the right people get this technology and put it to good use. If it is perceived as a bad thing, the public won’t trust those who protect them and the technology in the wrong hands/commercial sector could be exploited. The report provides information on each of the four …show more content…
They claim that 60,000 people a month get their newsletter and offer email blasts as a service for those that want to get their product out (Frankel 2017). They also claim to produce the best bang for your buck when spending on advertising and provide guidelines for web advertisements if your business has a web developer/coder that knows how to interpret it.
The Homeland Security Journal is a scholarly peer reviewed journal published online. Their most recent volume is from 2016 and is their 12th. There is no advertising here but many of the articles analyze new technology relevant to the field, along with further ways the technology could be implemented and tested. Anyone can see this and subscribe, but they only email you when new articles come out which is not ideal for the advertising this product requires.
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Their purpose is very broad, they have many different types of people but the main drawback from the other two is that they don’t focus specifically on the US. The DHS which we are advertising to is the US’s homeland security force, not other countries, so expelling additional advertising efforts on anything other than the DHS is a waste, at least this time. If the AFCEA focused only on the US it would make more sense, but the fact that they have different events around both the country and the world, increase the chance that fewer of the people we want to see it will. Between the Homeland Security Newswire and HS Today, HS Today makes more sense. It’s much more appealing visually, their magazine adds that I have seen are nice and it’s not likely I would have went out and searched for some of the things in these ads, if they weren’t in the magazine. They also have video and audio interviews as well as web
In August of 2007 Congress mandated the Department of Homeland Security to undertake the Quadrennial Homeland Security Review. This review is submitted to congress and published for public review in the Department of Homeland Security’s website (6 U.S. Code § 347 - Quadrennial homeland security review n.d.). This journal at one point only examined problem issues with the Department of Homeland Security. Since then the Obama administration has incorporated different aspects of the journal to include plans for “maturing and strengthening the homeland security enterprise.” (Bullock, 2016, p. 14). Just to add, the most recent Quadrennial Homeland Security Review from 2014, is not just about
On September 11, 2001, there were 2,996 casualties and more than 6,000 others were injured in the terroristic attacks of the World Trade Center and the Pentagon. Some may say that these acts of terrorism changed the American homeland security for the better, others disagree. Since the events of September 11, 2001, the Department of Homeland Security was created and expanded into one of the largest divisions of the federal government. This paper consists of the lack of homeland security before September 11, 2001, the creation of the Department of Homeland Security, and the development of this department, which is leading America to be safer since the last act of terrorism.
Select one of the six “Prevailing challenges that pose the most strategically significant risk” (Strategic risks) found on page 28 of DHS’ 2014 Quadrennial Homeland Security Review. Answer these questions regarding the selected risk: What consequences are faced at the national level if this threat is not adequately addressed? Do you believe this risk is being adequately addressed now? Why or why not?
The Homeland Security Division was formed in the wake of terrorist attacks and implemented by President Bush after the September 11, 2001, attacks on the United States. This policy was formed to place a national policy into place for Federal departments and local agencies to identify and protect the United States from additional terrorist attacks. What many don’t know is that this plan defines orders and roles for local state and governmental agencies as well, in order to carry out the goal. I will explain how six sub-groups come together to form the Department of Homeland Security’s one enterprise operation.
Corder and Scarborough write about the lack of security clearances granted to state and local authorities. Due to the long wait times and in depth vetting it is suggested that this has hindered state and local authorities with regard to being utilized better on the front line. An additional issue related to security clearances is the concept of the “need to know basis.” It is understood that to combat this there have been fusion centers created to disseminate this information. While fusion centers are functional it could be contended that they tend to have a shelf life and a sense of complacency might set in. A 2008 CRS/ John Rollins report for congress touches upon the aforementioned issues. The shelf life concept of the
The United States Department of Homeland Security is a section of the U.S. federal government that protects the United States on a daily basis. The Department of Homeland Security is for the protection of the United States of America from terrorist attacks, man -made accidents and natural disasters. This department also has made a scale of terrorism threat which goes from low to severe. The Department of Homeland Security was formed on November 25, 2002, following 9/11. September 11, 2001, was proof that America was as a target to terrorism like other countries and killed 2,977 people. It was 2002 when The United States Department of Homeland Security was formed. Following 9/11, George Bush announced the creation of the Office of
When the creation of the new Department of Homeland Security was announced in 2002, “Bush outlined the organizations mission: to protect all the borders, minimize the damage of an attack and have a quick and efficient clean up from the chaos, to develop antiterrorist technologies, and to review intelligence from all agencies of government (Haulley,
In this research paper, I am going to discuss the plan that the Department of Homeland Security has set forth for the years of 2012-2016. This plan outlines the entire vision of the department to essentially accomplish their missions and goals. The plan consists of missions varying from border security to cyber security. We must not forget the men and women on the front line working hard to ultimately secure and provide safety for the United States of America.
The DHS’s overall mission is to, “…ensure a homeland that is safe, secure, and resilient against terrorism and other hazards.” (U.S. Department of Homeland Security
Since the attack on the United States of America on 9/11, the Department of Homeland Security (DHS) was established to aid the country in preventing such a horrific event or future threats from happening to the citizens. DHS has had a clean record so far and it seems to be doing a great job in deterring the terrorist’s threats from reaching the American population. There has been no serious terror attack on the United States soil since the establishing of DHS. This is not an easy feat since there are so many rules and agencies that feed intelligence, support, equipment, and personnel to this large department. To have coordination of over twenty-two agencies and ensure they are all working together is a task that may seem impossible but it is one that DHS has hit upon head-on. All the agencies must be aware of the intelligence and actions and risks that are prevalent so as to prepare themselves. Then the next hurdle is to gather intelligence and information from the citizens without violating the Patriot Act which protects the rights of the people. There is a fine line that must be monitored and not crossed in fear of interfering on someone’s rights. In some instances the people will not comply with DHS and therefore they receive a negative aspect from the population. If DHS is not able to gather intelligence from the people without infringing on their rights, what makes them so sure that the department will protect them?
After 9/11, the United States completely revamped its entire system of defense, policy prescription and stance with regards to terrorism; both foreign and domestic. The Department of Homeland Security was created, direct militaristic action was taken against these terrorists and domestic and foreign policy was changed in order to combat the new threat. While much of this “war on terror” was fought far away from U.S. soil, that did not stop these new policies from affecting the lives of U.S. citizens directly. The most noticeable, controversial and powerful of these policies was the U.S.A. PATRIOT Act (Breinholt, 23-25). While the PATRIOT Act has drawn the ire of many U.S. citizens due to its far reaching effects, lack of jurisdictional or
After the attacks on September 11th, 2001 the United States was forced to reassess its policies over the defense of the country within its borders. Until that time the United States’ homeland security was under the jurisdiction of the Department of Justice (Masse, O’Neil, & Rollins, 2007). After the attack the Executive branch of the government created a new organization that would be responsible for deciding where the biggest threats to the country were. This was the birth of the Department of Homeland Security. The Department of Homeland Security is responsible for assessing all risk to the Nation within its borders and developing way to mitigate these threats before a disaster can take place. One of the documents that the Department of
1. The Homeland Security Act of 2002 reduces the vulnerability of the United States to terrorism.
The Department of Homeland Security was formed in the face of the terrorist attacks of 9/11 as part of a nationwide effort to protect the U.S. against terrorism. This department became the third largest federal department in the United States; compose of 22 different federal agencies each with a function with the same objective. The goal of the Department of Homeland Security is to have a singular department with a shared vision, and integrated results-based operations. The federal agencies of DHS include: The U.S. Customs Service, The Immigration and Naturalization Service, The Federal Protective Service, The Transportation Security Administration, Federal Law Enforcement Training Center, Animal and Plant Health Inspection Service, Office for Domestic Preparedness, The Federal Emergency Management Agency, Strategic National Stockpile and the National Disaster Medical System, Nuclear Incident Response Team, Domestic Emergency Support Teams, National Domestic Preparedness Office, CBRN Countermeasures Programs, Environmental Measurements Laboratory, National BW Defense Analysis Center, Plum Island Animal Disease Center, Federal Computer Incident Response, National Communications System, National Infrastructure Protection, Energy Security and Assurance Program, U.S. Coast Guard, and U.S. Secret Service (www.dhs.gov/creation-department-homeland-security). Via the passage of the Homeland Security Act by Congress in November 2002, the Department of Homeland Security officially
Cons: Since it had little response the first time, the odds of new customers reading the magazine are not high and they really will not be raising awareness of the products benefits or reaching the small users of the product. The only readers who received samples had to fill out reader service coupon, which may act as a deterrent. Each ad cost $3,800. Distributors are expected to follow up and generate orders, which takes an element of control away from Rohm and Haas and leaves the “selling” up to the distributors who have other products to sell.