Unit 4 Pr's Social Media Strategy

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

In this era of internet marketers, Social Media (blogs, social networks, content communities, wiki 's and podcasts), have largely changed the face of marketing and media. Social media relies on consumer generated content and hence doesn’t conform to the ideals of traditional media where content, both commercial and other, is ‘engineered’ to suit the need of a promoter or seller. (Fernando 2007). This hence is in direct contrast with the traditional promotional mix as consumer interaction and orientation is at an optimum. This medium, in the light of a business communication strategy, is highly conversational, collaborative and credible. This involves opinion makers, journalists, seasoned practitioners and the audience who interacts with one another on a regular basis. (Fernando 2007). This high level of interaction and involvement is devoid in the traditional media and the marketing field as well. Capon and Hulbert have observed that the modern consumer is different: demanding, individualistic, involved, independent, better informed and more critical (2000 cited Constantinides, E 2006). Social Media as a whole provides the

Your site needs to perpetuate itself. The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer.

Potential customers can find your business easily and organically just by searching keywords on Google or YouTube.

Today, a single post can reach millions of people with a click of a button. With the ability of mass exposure, people should learn to market themselves as assets, promoting themselves within social media to reach a wide audience, create connections and become profitable in

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

Social Media has changed the communication setting for all marketers. “Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of people” (moz.com). An involved audience is one of the greatest resources a brand can have. There

That’s a big plus over relying on Google search to get the word out about your business because Google only shows what it wants to in local results and to rank consistently well in searches requires a lot of time and effort and there still is no guarantee your site will be shown on page one search results.

We will carry a heavy social media presence as we promote on outlets such as Facebook and Instagram

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

Since successful social media and content plans are intertwined, this brief plan highlights the main recommendations for both areas and offers tactical objectives for content creation and social media.

All business planning should start with defining clear goals, and social media is no exception.

Using social media platforms is essential in social networking and collaboration within an organization. When one articulates one's passion, the leader can make the vision of the organization clearer to all stakeholders. This would help the leader unite with team members and contribute to bringing about confidence because there is a clear set of values (Ambler, 2013). I will use social media, through LinkedIn, to engage with the community and promote employees that are skilled to other

We live in an age where if you are not on the internet then you are pretty much cut off from the rest of the world. Technology has advanced at such a pace that answers to every question we have is only a couple of clicks away. It is important for companies to have a strong online presence and to leverage it to attract more customers. Effective digital marketing plans are essential for HVAC contractors; however a lot of business owners plunge into the website without really understanding the various mediums and what they should expect. Google might be benchmark that most people use, but conducting a hvac online presence analysis on your site can amplify your HVAC online marketing strategy.

In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.