Unit 4 Swot Analysis And Design Case Study

Raytheon Company (RTN) is headquartered in Waltham, Massachusetts and provides technological advanced products, services and solutions to governmental agencies around the world. Raytheon designs, develops, manufactures, integrates, supports and distributes a comprehensive range of products and services such as mission systems integration, cyber security, integrated defense system, space and airborne systems and intelligence information and services. Raytheon primarily serves the U.S Government and its allies and operates business across North America, Europe and Asia.

What 3 pieces of information should try to find out from your potential customers whilst researching their needs?

Duke Energy is one of the largest electric power companies in the United States, therefore giving it an advantage over the other competition. More than 7 million people are powered through Duke Energy. The competitive factor will always be a part of this company due to its high demand of power and electricity throughout the states it supports. Other companies would gladly come in and take the spot if the chance was given.

Approaching the task of having to communicate with your customers to affectively resolve their problem can be a difficult task, therefore using various negotiation techniques in the process will be very important. Before anyone would contact a customer regarding their problem, you would always need to know what has to be achieved in the long run of the discussion, as you will effectively be working towards what’s best for their service whilst it being beneficial towards both customer and the organisation. Sometimes customers may need something improved on their service which is out of the ordinary, therefore it is my task to comprise and introduce other products or services that we have available to offer in order for their satisfaction and a positive customer experience. Listening carefully is one of the most crucial aspects of negotiation, as you must be able to offer new products and services whilst communicating with customers, which can be proven to be quite the task itself, therefore you would always have to be alert and listen very carefully to their needs in order to offer them the correct product or service for their need.

The difficulty with this particular sales scenario is that there is no real objection from the potential customer; therefore, he does not see a need to make a real change at this time. Nevertheless, the prospective purchaser did make mention of delivery hours assuming he could maneuver through the delivery obstacle, it is possible to consider the customer was leaving the door open for Ron to ask more questions. In such a selling situation where the likely buyer may not even be aware of an existing problem, it would be wise for Ron to utilize the “spin strategy” approach. By asking a series of qualifying questions, the customer’s answers may offer crucial information that Ron can use to detect the prospective buyer's needs. In doing so, the client may very well identify a problem. Ron should continue asking questions that will help the customer see the full effect of the issue to be resolved

10) When a salesperson is formulating an opening statement to use to approach a buyer, what should the salesperson focus on?

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

The World 's largest manufacturers of military and commercial aircrafts Boeing was formed in Seattle, Washington in the year 1916. The leading manufacturer has been involved in many mergers and acquisitions internationally and making strategic alliances with aerospace giants like North American Aviation, Rockwell International, McDonald Douglas (Boeing, 2015). With the presence of diverse, talented and innovative workforce currently, being is operating in more than 80 countries with more than 25000 suppliers. (Boeing, 2016)

Today’s businesses end up working in a situation that is changing quicker than before. The process of analysing the issues and changing the techniques within the business is known as SWOT analysis.

The SWOT analysis highlighted the following as the main drivers of change for General Motors

Our company is a leading consulting firm in the various industries, especially in the technology industry. The members in our team are experts in corporate strategy and have worked with plenty of clients from the software industry to services. We can bring real world experience to the table and provide invaluable prospective regardless of your current stage of business development.

Sigma plays in a niche market segment focuses in specialty products that mostly offered to larger companies. Narrow product line puts the company at high risk because the main source of Sigma’s income is from the calendar product. For instance, if the calendar sales are down, the company would have a hard time because Sigma would not be able to generate sufficient profits from other products.

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

2. Then we need to understand the customers with whom we have been successful and why.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.