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Unit 5 Assignment

Satisfactory Essays

BUS 3302 Unit 5 Written Assignment Assignment: Design an advertisement for a product, service, or brand. If possible, take a photograph or create a video on youtube that you can link to. Explain how the material of this unit helped you develop a more effective advertisement. Let me first disclose that due to being in the middle of a move across the state of Tennessee from one home to another, I don’t have the resources to compose a video or photograph for this assignment (my camera is in a box and not accessible). Based on what I have learned during Unit 5’s reading material, I would like to create an advertisement for a product that has been in existence for 130 years and that is Coca-Cola (www.coca-colacompany.com). Seeing that this product has been along longer than anyone living today, we could capitalize on the constancy of the product in the average person’s life. Coca-Cola has partially attained that constancy since storing long-term memories in the hippocampus requires a large number of phase processing to transition from short-term memory to long-term memory (Unit 5 PDF based reading material). Memories of childhood with parents, siblings, friends, loved-ones are based gatherings where food and drink are shared. I guarantee that there are many childhood or adolescent mnemonics and eidetic images of the Coca-Cola at the neighborhood diner, movie theatre, and domicile décor are prolific and constant in our memories. …show more content…

When soldiers were returning from their tour of duty during World War I, they were issued coins upon leaving the ship, that when redeemed, gave them a free bottle of Coca-Cola for their service (www.coca-colacompany.com/history). There is little danger that the consumer suffers from retrieval failure or “tip of the tongue” syndrome when it comes to a lifelong exposure to Coca-Cola-especially during holiday

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