Unit 6 Business Decision Making Essay

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Page 1 of 22 Centre Name/logo Programme Title Unit No & Title QCF Level: Assignment No/Title Tutor/Assessor Written by Essex International College BTEC HND in Business Unit 6 Business Decision Making 5 Credit: 15 Y/601/0578 Acorn Research Consultants Please Provide Tutor Name Here /Assessor Panel Dr Keith Hoodless To meet LO 1 Assessment method To meet LO 2 To meet LO 3 Written Report not exceeding 4000 words covering all tasks To meet LO 4 Key dates: Assignment distribution date to learners 20th January 2014 Assignment submission date 14th April 2014 Assignment returns date to learners (if applicable) Within 4 weeks after Submission Aim The aim of this unit is to give learners the opportunity to develop techniques for data…show more content…
Project 3 Hotel Russell, located at 1-8 Russell Square, Bloomsbury, London, is a four-star hotel offers easy access to central London businesses, tourist attractions, shopping and entertainment areas. A 4-star venue offers a level of service and comfort designed to insure that both business and leisure travellers who visit historic capital city will find charming hospitality and personalised service. Russell Hotel would like to your company to conduct a survey with their customers about their services in the hotel to make necessary improvements. Project 4 Choose and organisation you know or are familiar with, and prepare a report based on the customer experience in order to facilitate an improvement in services and outcomes. BTEC HND in Business / Business Decision Making / Jan 2014 Page 4 of 22 Learning Outcome Learning Outcome 1 Be able to use a variety of sources for the collection of data, both primary and secondary Learning Outcome 2 Understand a range of techniques to analyse data effectively for business purposes Learning Outcome 3 Be able to produce information in appropriate formats for decision making in an organisational context Tasks Mode of Assessment Task 1 a) As the Marketing Manager create a plan for the collection of primary and secondary data for your chosen business project (AC 1.1) b) Prepare the survey methodology and sampling frame work to be used in the above situation
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