preview

Unit No: 7 Assignment 2 Business Strategy Higher National Certificate in Business Year 2

Good Essays
Open Document

Table of Contents
TASK 1 3

Culture 3

Organisational Features 5

Leadership Styles 6
TASK 2 7

Internal Resources 7

External Resources 8
TASK 3 10

Targets 10

Time-scales 11

Monitor and Control 12
BIBLIOGRAPHY 14

Select two distinctly different organisations from the FTSE 100 and consider the following requirements:

TASK 1

Contrast each organisation relating to the culture, organisational features and leadership style:

In this assignment the choice has been made to use Tesco Plc, this organisation was original identified in Assignment 1 and is a different type of organisation to BAE Systems, the other organisation chosen for this assignment. Tesco is the leading supermarket chain and supplies food and other dry goods to the …show more content…

They are both large, well established and have various sites in UK, Europe and the rest of the world.

The difference between them their customers. Tesco sell directly to the general public and can have a direct impact on them, they can walk into any of the stores and purchase products from the shelves. It is therefore important from Tesco’s point of view that the stores are set up and marketed correctly to project the correct image. They also have the opportunity to change their layout of their stores to influence what the customer buys.

BAE Systems customers are the armed forces and governments of different countries, therefore their buildings are used from a more functional aspect, and their customer cannot walk in off the street to purchase their products due the nature of their business. The majority of sales decisions are most probably made in the boardrooms or on the customer’s premises.

Their buildings are used for the development and production of their products and are not easily accessible to the general public unless they have MoD security clearance.

The Tesco logo and image was designed to create a recognisable presence to draw customers into somewhere familiar and appealing, this is may not possible for BAE Systems because their customer may not be concerned with image and logo, however the right logo and corporate image is still important enough for the

Get Access
Related
Get Access