Unit Three Persuasive Strategies

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

In the book Just Mercy, written by Bryan Stevenson, named one of the best books of the year by multiple newspapers such as The New York Times, Stevenson talks about how the justice system affects those who are less fortunate and minorities. Bryan Stevenson is an attorney who, at the time, was pretty young. He founded the Equal Justice Initiative. This organization defends the poor, the wrongly condemned, and those trapped in the justice system. The biggest client and one of the first was Walter McMillan, sentenced to death for a murder he did not commit.

In the passage “Why Literature Matters,” Dana Gioia uses facts and statistics as well as strong word choice and tone to help persuade the audience.

“It is not often that someone comes along who is a true friend and a good writer. Charlotte was both,” (White 184). What made Charlotte a good writer was not her innate ability to weave a web, but her ability to weave a beautiful text. Texts of any sort are persuasive, just as Charlotte needed to use her web’s words to persuade people that Wilbur was more than just bacon. Throughout the book, E. B. White uses persuasive methods in order to make the reader feel and believe the same things he does.

You thought that you could escape from me but you can't i will take those ruby slippers right off of your dead feet.

A cult, also known as a new religious movement, is defined as an exclusive group of individuals who come together to follow a leader's extreme ideas. A cult holds three general characteristics which include: being led by a charismatic leader, has radical beliefs and rituals compared to the norm, and isolates its members from their society to protect them from “evil”. The Unification Church, short for The Holy Spirit Association for the Unification of World Christianity, is a cult that began in 1954 and was founded by Sun Myung Moon. Moon believed Jesus appeared to him when he was a teenager and told him he was carefully chosen to continue the Kingdom of Heaven on Earth. He was told that Jesus himself had begun this mission before his death,

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

Springboard p.97 Expository Writing Prompt After viewing several commercials and analyzing the persuasive techniques that were used, I found that the gilette commercial to be the best at influencing its target audience. I think that the Gillette commercial is the best at influencing its target audience because of the persuasive techniques the marketers used. The marketers used 2 persuasive techniques which were, the testimonial technique and the transfer technique. First, the testimonial technique is when marketers use famous people, (in this case famous athletes), to endorse their product.

“I now walk into the wild” stated Chris McCandless, as he is about to make the worst decision of his life. Chris was just your average rich suburban kid when one day he decided to flip his whole world around, Chris decided to leave his whole life behind and to go live off the land in Alaska. Chris tried to do the impossible, and failed terribly. For all i know the only people living off the land are tribes and people in third world countries, these people would switch lives with chris in a heartbeat! Chris never realized how lucky he was to have an education (not just your average education either, he attended Emory), a home, and people that love him. In my eyes chris killed himself with his stupidity. He lacked knowledge of the wilderness, and he never got to prove his point. Although he followed his dream, he died which proves that you cannot live your life off of the land. Chris was a fool because he was not prepared to go into the wild and because he hurt a lot of people emotionally while gone.

The use of audiobooks has increased all around the world, and I have always wondered what the reason(s) why. So I decided that my research question had to deal with the use of audiobooks and a contribution that came along with them. The question that I developed to do research on is, how do audiobooks contribute to kids with reading disabilities? The reason why I am interested in this question is because I have always wondered why audiobooks are so popular in the world. There must be some positive effects to them, due to the increase of use. Also because I would

In the Ted Talk “We should aim for perfection- and stop fearing failure”, Jon Bowers outlines his argument for perfection. He begins by giving an example of a “small error” that ended up costing Amazon over $160 million dollars. He then lists more examples draws them forward to present his idea of perfection. The examples show how one tiny error can have an enormous impact and he turns to the audience asking “why we cannot achieve perfection?”. He draws the listeners in by giving personal experience in striving for perfection. “Look, a hundred people die everyday due to vehicular crashes. Think about that for a second. That's like the equivalent of four commercial airliners crashing every week, yet we still can't convince ourselves to pay perfect attention behind the wheel. So I teach my drivers to value perfection”. Jon is an educator for professional delivery drivers and has to ensure that they are prepared to handle any and every situation possible.

Following the 2010 BP oil spill, Dawn dish soap part of Procters & Gamble has started an evolution to inspire their consumers to take part in the dawn saves wildlife campaign launching their Junior Wildlife Champions education program. The strategy used in this particular initiative, aims towards saving birds and other marine wildlife from damage caused through man-made or natural calamities. The main way Dawn is utilizing the critical theory approach is by keeping in mind the main idea that Public Relations is all about getting the people to be involved in an interpersonal manner, to make them realise that something is wrong and something needs to be done about it, changing their minds and getting them to think and make the decision to make

Incorporating logical appeals into her writing allows Heffernan to reach a larger audience by providing factual support as backing for the argument. The author writes, “the number of teenagers with hearing loss… has jumped 33 percent since 1994” (Heffernan, 2011). By using a statistic as a logical premise in support of prohibiting headphones, the author sheds light on the harsh reality of headphone use: more young people experience hearing loss. When discussing the history of headphones, the author states, “workers and soldiers have long used [headphones] to mute out the din of machinery or artillery while receiving one-way orders from someone with a microphone” (Heffernan, 2011). Heffernan recognizes a factual use of headphones while at the same time acknowledging that headphones are useful in some instances, which helps to strengthen her argument. Heffernan then goes on to say, “headphone users who listen to

Associations rely on upon the structure to complete things. That structure is political and power and based to keep the set up request in accomplishing the authoritative objective. Hierarchical structure is shaped utilizing a chain of importance of energy to keep up control-utilizing impact and motivation to constrain representatives to grasp the authoritative objective and in this way expanding the association's essential capacity, to deal, exchange, create incomes and acquire more power in the business and money related groups. The persuasive utilization of individual power in hierarchical legislative issues is frequently cunningly camouflaged to profit the association through inventive trade off.

Persuasion is described as the deliberate process that intends to change an individual’s attitudes, behaviours or beliefs from their previous initial views and ways of behaving in society. Persuasive communication is widespread and evident all around us, including in central areas of politics, marketing and media. Burkholder et al’s (2003) findings support the idea that there are cultural differences evident in the effectiveness of persuasion, in which they found that shortly after the end of the Iraq war, surveys indicated that although Americans favoured the use of military action against Iraq by 2:1, Europeans opposed it by the same margin. There are four key factors that help influence persuasion amongst the masses, depending on their