United Airlines

1172 Words Sep 30th, 2014 5 Pages
United Airlines
Introduction
United Airlines is an American key airline whose headquarters is based in Illinois Chicago. The United airline operates mainly in the United States and across other regions such as such as Japan and Guam. The airline handle and average of about 45,000 passengers on daily basis and employs over 88,000 individuals.
SWOT ANALYSIS
Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.
Strengths
Some of the strengths that the United Ailrne experiences include strong operational network, startegica aliances, relatively high employee productivity and the fact that it is the fourth
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Economic growth
The United States economy has been able to grow steadily after the 200 recessionand because of this, most businesses have been able to also grow effectively. The airline should therefore invest heavily in refurbishing its aircrafts and also investing in projects that will attract employees. To fully take advantage of this project, the United airline should embrace good marketing startegies and also provide competitive prices to its customers.
Global travel and tourism industry
The airline industry is greatly influenced by the the travel and tourism trends across the globe. The World Travel and Tourism Board states that the the level of tourism is likely to grow even as the years progress. The growth in the level of tourism is expected to grow at a level of 4.5 per cent annually. This is expected to continue upto 2017. Thus the organization should fully prepare it self and take over the tourism market.
Other opportunities include icreased acceptability of the United airline across various countries, large pool of labour and increased and growth of the world economy.
Threats
Every business tends to face threats during its operations, however what is important is how the organization handles its threats. The main threats that the United Airline faces include. Future oil prices, intense competition and the world economy.
Future Oil Prices
One of the expenses and concer for most airline industries is the cost of fuels. Because