United Cereal

1464 WordsDec 16, 20126 Pages
“United Cereal: Lora Brill’s Eurobrand Challenge” case analysis Question 1. As Lora Brill, United Cereal European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 2. Does United Cereal represent an example of centralized or decentralized international management? Question 3. What do you think of Brill’s Eurobrand proposals? Should she authorize the launch of Healthy Berry Crunch as the Eurobrand? What concerns do you have? How do you resolve them? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 4.a. How might…show more content…
When restructured, the organization should focus on lines of communication. Moreover, as division VP is also involved in brand management, the structure of the company will become more complex, so Lora should make sure that organizational structure is clear and efficient, and that every employee participate in the process of decision making. Conclusion In conclusion, again, I would recommend Lora Brill to authorize Jean-Luc Micheal’s request to launch of Healthy Berry Crunch in France. Based on our analysis of the pros and cons of launch and delay launch above, we think that the opportunities are higher than threats of launching Healthy Berry Crunch and there is a high percentage of success in French market. Moreover, we think that Eurobrand launch is a really good idea for the company as will give UC a first mover advantage over its competitors, which is really important in the competitive European market. Moreover, by launching Eurobrand, UC will be able to cut its marketing and product development costs by 10% to 15% over 3 years, which is a step ahead of their competition. Reference “United Cereal: Lora Brill’s Eurobrand Challenge” case Connect with us Facebook Recent added paper Analysis On The Novel &Quot;The Hours&Quot; Misery By Stephen King Oddysey Hound Of The

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