What Are The Explanations For The United Color Of Benetton

Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and energy into its company marketing and branding tactics. The very well know slogan “Just Do It”, has become a household phrase. In this paper, we will look at the integrated marketing communication tactics (IMC) used by Nike. We will analyze their

Compare and contrast the international marketing activities of Burberry and Diageo. Burberry is a distinctive luxury brand with international recognition and broad appeal. The company designs, sources, manufactures and distributes high-quality apparel and accessories. Founded in Basingstoke, England, in 1856, Burberry has a unique heritage associated with Great Britain and positions itself as the authentic British lifestyle brand.

With revenue from Crocs shoe sales reaching to $680 million in 2007, it is clear that the company has developed a successful strategy. Not all of the success can be contributed to the design of the product. Although their products were in high demand, there are more underlying factors that have paved the way for Crocs to be competitive in the shoe market. Crocs’ supply chain design and use of vertical integration revolutionized speed and quality of order fulfillment.

Strong branding- They have a strong presence in the European, American and Asian market as an established firm. They have been able to create a unique brand image in the minds of consumers by differentiating themselves from other companies through the ensuring of the best premium quality products.

were branded to the bone. They always understood that they were selling brands before product. They had their eyes fixed on global expansion.

Is Benetton’s approach to advertising as depicted in “Benetton Brouhaha” more strategic or structural in nature?

In order for an organization to speak on a global level one must first have a sound platform from which to send their message and for it to be heard. It is clear that the message they are sending is resonating with consumers because the company is profiting through their marketing efforts and measured by sales revenue and generated profits.

products, have attracted a lot of customers throughout the world. The company has a huge

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

The important part of the success was due to the far-sight of Nike's management team. Nike's CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; "make the products that fit their consumers' needs". Examples of great decision making are:

Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the

When 3 brands stand in same strategic group, they become direct competitor. As mentioned before, they all compete at Europe, America and Asia. Even they are the brand came

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry. Diageo picked Africa as a potential market using Global Branding strategies. I am going to explain their strategies and early mistakes and their success in this essay (Trefis Team, 2015)

Marketing management- Gucci's marketing strategies have been very aggressive and have a great impact and great results in terms of its identity, sales, profitability and awareness amongst the market.

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.