United Hospice Of Rockland: A Case Study

Caring Hospice will be located in Poplar Bluff, Missouri. This is the southeastern region of the state. It is comprised of poor communities where residents often are forced to travel as far as fifty miles or more for adequate health care. Market research shows there is a

Executives today operating in large corporations know just how tough it is to get away from network tools like Yammer, SharePoint, etc. Such instruments are currently used in a regular base to cooperate communication, entertain groups, and trace gatherings. Found in an article, social media entrepreneur and political organizer Jeremy Heimans said, “ Social media helps all institutions become transparent and engage in a more participatory dialogue with the stakeholders. Social media and technology have helped political organizations, providing a more democratic mechanism to get people involved” (429Magazine).

Kaiser Permanente, one of the nation’s largest healthcare providers, is using the most popular social networking sites; twitters, Facebook, LinkedIn to grow its positive media presence and create a competitive advantage over other healthcare companies. According to Vince Golla, Director of digital Media and Syndication, “Social media tools, specifically Twitter has exponentially increased our position in the world of innovation.”

Hospice is compassionate care provided to patients facing terminal illness or illness for which there is no cure. These patients are diagnosed with an illness from which they will never recover and usually have a life prognosis of six months or less (Hospice Foundation of America, 2014). The goal of hospice care is improving quality of life and managing the symptoms of disease and the dying process. The care hospice offers is focused on pain management and emotional and spiritual support for both the patient and family (National Hospice and Palliative Care Organization, 2012). Hospice care can be provided in many different settings, often the patient’s own home. Hospice care can also be provided in hospitals, nursing homes, long-term care facilities and free-standing hospice centers and is available to patients of all ages (NHPCO, 2012). A patient receiving care in a hospice program has a team of healthcare individuals that can consist of the patients own physician, nurses, home health aides, clergy, social workers, and speech and physical therapists (NHPCO, 2012). Usually, a care plan is developed by the hospice team and care of the patient is provided by family members with the support of the hospice staff (NHPCO, 2012). Nurses make regular visits to the patient and family and are on call 24/7. Once enrolled in a hospice program hospice covers everything that will be needed to care for you, from medications to manage pain to

The doctors were pretty sure that Pierre had less than 6 months to live, so he fell well within the guidelines for hospice coverage. Should hospice coverage be limited to those with 6 months or less to live, or should other be covered? 6 months is a random figure and I think that the covering other could help families deal with hospice care a little better; it would give them a better understanding of what hospice-type services is entailed. It also could be too expensive for covering others and how can you know for sure if 6 months is suitable.

Social media is a fast growing platform, which can be used to enhance the effectiveness of the way in which a large public service such as the NHS communicates with the population (Bashar, Ahmad and Wasiq, 2012). In line with the growing rise of social media, social media practices are considered to have a growing influence on society. This report positions social media as a platform which offers opportunities for organisations and individuals alike to listen and to have opportunities to

    At some point in a terminally ill person 's life, there comes a time when all treatment options have been exhausted, and patient comfort is the number one priority. During this process, hospice care comes into play to ensure quality of life of a patient. Pain management and supportive services are provided to anyone who is willing by Medicare, and other government assistance programs, for individuals and families that cannot afford private home care. These services are provided by a trained group of professionals, including; Doctors, Nurses, Counselors, Social workers, Physical therapists, Volunteers and Chaplains. There are different types of hospice

I would recommend achieving those connections by on the Facebook having first hand accounts of the services provided as well as connecting families directly to the individuals that will be caring for their loved one. Facebook is supposed to help put a face and a name together, but UHR is missing that essential piece. Facebook has become the first place that individuals look to when they want to know about an organization and whether or not it meets their needs. Due to the circumstances surrounding hospice, it can often be hard for people to decide whether or not it is appropriate for them to write on UHR’s wall about the care they received. However, I think that if UHR encouraged a few people who the staff has personal relationships with to write reviews directly on the walls, it may encourage others to do so. One of the things UHR hears the most is that if they had only known sooner about the care their loved one would receive; they would have put them on the program sooner. A first hand account from people whose loved ones were part of the program on a social media page that is opened multiple times a day has the potential to be the

Today, I shadowed at the Linda E. White Hospice House. This building is brand new and was opened earlier this year. The purpose of hospice is to keep patients comfortable as they near the end of life. The Linda E. White Hospice House features seven suites for patients and their families. Each room includes a patient bed, a pull out sofa, a restroom, a separate guest room with a bed, and access to an outdoor labyrinth. These amenities are meant are accommodate the patient’s family and also keep the family and patient at peace.

By having social media presence, the NPO can engage, connect, drive traffic and can extended their public relations. For example, “The ALS Ice Bucket Challenge is only one example of many fruitful online campaigns. As opposed to traditional means of advertising such as television, radio, and print ads, social media is a great and affordable way to run a marketing campaign that has potential for wide reach. To facilitate and maximize your social media campaign, consider using a social media management tool.”(Manoverboard, 2014, Retrieve: http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/). With these in place Disabled American Veterans Charitable Service Trust can create an online campaign to attract funding to its cause. The military service men and women are one, a family, if Disabled American Veterans Charitable Service Trust is able to kick start an online campaign that goes viral great things can happen. “Over $70 million dollars has been donated to the ALS association to date, a colossal hike from the $2.5 million that was donated during the same time period last year.” (Manoverboard, 2014, Retrieve:

Adams, S., (2015,Summer) Being an advocate: knowing when hospice is right for your patient. Tar Heel Nurse, pgs. 13&19.

While sadness plays a big role in hospice…it is also true that there is happiness, positive reflection as well as wisdom. This month we want to recognize our two volunteers Connie and Paul Steber who have been volunteers for Hospice since June and considered it a true blessing to share the stories and experiences of patients who are living through a very emotional and difficult time. They are honored to be making a difference and to be able to share the stories of the patients like James Ellis best known as the Coach, who enjoys their company but most of all watching a football game, especially if his favorite team is on the winning end. The Stabers enjoy conversing with James and listening to his stories. There are also times when James and

Social Media can reduce the cost of the healthcare marketing. Facebook; YouTube; and Twitter can help the Board members of the PMH to promote the new clinic and to get new patients from the contacts obtained through the social media.

Using this viewpoint, health care leaders can see the importance of using social media to stay in tuned with what patients are saying. For a health care organization to succeed they must provide quality care and quality service. If the patient population is not satisfied they are likely to vocalize their opinions to friends and families through social media. Health care leaders can create blogs or chats where consumers can express their concerns as a means to fix issues the organization may be experiencing. The information generated from social media can then be used by health care leaders to improve the organization, with the hopes of making their organization a leader in their community.

Massachusetts General Hospital uses Facebook, Twitter, Instagram, YouTube and LinkedIn. The knowledge and use of twitter is something that is very noticeable with the use of many different hashtags for all the events and messages that the organization is trying to get out while also maintaining a relationship with other organizations and individuals through the use of retweeting techniques. While the use of Instagram, LinkedIn and YouTube is generally positive, the most prominent social media use is located on the public Facebook page. Unlike all the other social media mediums, the Facebook group is something that you can find all the latest and up-to-date information on this organization and their partners by looking at the Facebook page that is updated a few times a day. With all the information that I have gathered, I think that the website is very manageable and user friendly and the social media accounts are mediums that you can get a good in-depth material on the organization that is