United States Army Advertisement Analysis

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The logos is the appeal to logic and persuading the audience by reasoning. Within this advertisement logos is actually very simple to see and is stated right on the poster. On the poster it is states, “ There’s strong. And then there’s Army Strong. The strength that comes from the character, discipline and job training that the United States Army provided as well as money for college. You’ll earn the type of respect that goes beyond salute.” This is then followed by a website to learn more about the United
States Army. This shows and states the reasoning behind the advertisement every openingly and obvious, to promote the United States Army by connecting the viewers who have a family, good values, character, and need help with paying for
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