United Way Case

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Introduction The United Way of America and United Way International are part of a federation of nonprofit organizations formed by caring people to serve the needs of their communities. They bring neighborhoods together and facilitate measures toward making a difference to better the world. They have over 1,300 local United Ways in the United States and over 3,000 United Way organizations operating in 45 countries. They raise funds and distribute them to the most effective local service providers, build strong alliances, and coordinated volunteer support among charities. An obstacle that United Way needs to overcome is how many people want to have their donation used in a specific manner. Some people are not interested in giving their…show more content…
This looks very good for a company and is something that almost no other company can say they have done.

Some of the weaknesses involved with United Way are an increasingly competitive and changing environment for charity contributors. This could lead to many current donors finding new organizations that solely support a certain group that the donor is trying to send their money to. Currently they have reached a standstill in fund-raising which is something they are not used to. They are going to have to find a way to effectively get out of this “funk” and find a way to get back to the growth they have experienced for so long. Donors are frustrated with the fact that they are not able to access the information regarding how their donations are being used and where they are going. Also they are worried if their privacy is going to be protected and if the charity met voluntary standards of conduct. It is difficult for nonprofits to maintain trust since their services are not easily viewable to the public, and once that trust is broken, it is very hard to get it back.

Try to find other big-name organizations, like another major sport, or well-known companies to expand United Way could be a huge opportunity. With the added support and recognition is could be all it takes for United Way to see steady revenue like they have in the past. Getting involved with more
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