Universal Studios and Islands of Adventure Observation Report- Observational Study on the Length of Time to Purchase Tickets at the Two Parks

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1. Introduction At the combined parks of Universal Studios (US) and Islands of Adventure (IoA) patrons have been complaining that it takes too long to both purchase park tickets and then get through the entrance lines. According to managers of the park patrons have been giving conflicting data as to which is actually having a problem. Some say that US is slower than IoA where others disagree and claim IoA is indeed the slower of the parks. To get to the truth behind the issue we conducted an observational usability study where we spent a minimum of 30 minutes at each park’s ticket purchase and entrance lines measuring the time interactions relative to time. When evaluating the ticket lines we timed interactions at the purchase…show more content…
2. Subjective Analysis The first study was conducted at the ticket booths of both parks, to find the average time spent purchasing tickets between groups of people. As shown in Figure 1, for the Universal Studios ticket purchasing booths, 26 groups were observed and of these groups, 30 were male, 25 were female, and 15 were children. Purchasers are classified as which gender initiated communicating between group and ticket seller. The findings show that of the 26 groups, 15 had males purchasing the tickets with an average time of 184.46 seconds, or 3:04.46 minutes. 11 groups had female purchasing tickets with an average time of 135.07 seconds, or 2:15.07 minutes. The average time for all groups to purchase tickets at Universal Studios, disregarding gender, was 163.56 seconds, or 2:43.56 minutes. As shown in Figure 2, for Islands of Adventure ticket purchasing booths, 43 groups were observed and of these groups, 47 were male, 34 were female, and 44 were children. The findings show that of the 43 groups, 28 had males purchasing the tickets with an average time of 80.42 seconds. 15 groups had females purchasing the tickets with an average time of 95.17 seconds. The average time for all groups to purchase tickets at Islands of Adventure, disregarding gender, was 85.56 seconds. Our findings show that the reason for only 26 groups beings observed being less than the 43 groups observed is because the 26 groups at

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