University of Phoenix Material Understanding Business Research Terms and Concepts: Grunig, Quiz 1 Match the letter of the answers on the right to the questions on the left. Each answer can be used more than once. Questions Answers A Self-Administered Survey B Telephone Interview C Independent variable D Moderating variable E Intervening variable F Dependent variable G Exploratory study H Content validity I Criterion-related validity J Critical Path Method K Ex Post Facto Evaluation L Cross-sectional study M Internal Consistency N Equivalence O Stability P Longitudinal Study Q Construct validity 1 What type of validity is being assessed in the following example? …show more content…
A scale conversion is calculated and the measurements from each thermometer are examined to see how closely correlated they are. _M___ Multiple Choice Select the best answer and enter it in the blank. EXAMPLE __C_ What color is the sky? A) brown B) pink C) blue D) green 4 _D___ A researcher has designed a study to test the effects of different types of individual psycho-therapy on people's levels of anxiety. She has randomly placed people into one of three groups: a behavioral treatment group, a psycho-dynamic treatment group, or a no-treatment control group. She then measures people's level of anxiety after the treatment. Which of the following is a true statement? A) The treatment group is the dependent variable; anxiety is the independent variable. B) Anxiety is the dependent variable; behavioral treatment is the independent variable. C) Behavioral treatment is the dependent variable; anxiety is the independent variable. D) Anxiety is the dependent variable; the treatment group is the independent variable. 5 _B___ Two studies are conducted to compare the experiences of seniors living in high-rise public housing to those of seniors living in townhouses with subsidized rent. The first study interviews 40
Decriptive research will allow the company to take the research and understand the methodologies and procedures the company would have to take to sell items individually. Considering
As thousands of baby boomers reach retirement age, the spotlight has inevitably fallen on senior-living communities. While many retirees disregard these residences as nothing more than glorified nursing homes, the fact of the matter is that modern-day retirement facilities provide a host of benefits that can truly enhance their golden years. In fact, retirement communities in Michigan and across the country help seniors retain their independence while providing them with the secure and active lifestyles they desire. When forming an opinion on senior communities, it's important to wade through all of the misconceptions that have clouded these valuable resources. To separate myth from fact,
Retirement communities are a great option for those that have become too sick or elderly to properly care for themselves in their own homes. However, these people may still want to enjoy the benefits of largely living independently, and this is exactly the type of service that these communities can provide you. Unfortunately, many potential residents of these facilities may believe some of the more routine misconceptions that are often spread about retirement communities, and having the follow two notions refuted should help you to have a better idea of whether these facilities are right for you.
Once a researcher gathers data, it is important for the researcher to comprehend reliability and validity concepts, understand the meaning of the data, utilize the appropriate data analysis tools, and ensure the study is generalizable and replicable (Leedy & Omrod, 2011; Nolan, Beran, & Hecker, 2012). Reliability indicates that the measurement will provide the same answer under different conditions (Nolan, Beran, & Hecker). If a measure is said to
The purpose of the study for learning log –Activity 3.7 was conducting a literature search for suitable papers on stakeholder theory. During the study I used common rules for searching literature:
The purpose of the study for learning log –Activity 3.7 was conducting a literature search for suitable papers on stakeholder theory. During the study I used common rules for searching literature:
The business I have chosen is Londis. Londis have a few small stores dotted around the UK, they sell all home essentials and other food and drink. The aim of the store is to provide its community’s with good value products. Londis has been a running, successful business since 1959.
In the readings for this course a scenario is described asking the participants of a group to imagine something. As a result of the ideas of the focus group, a new perception for a movie was conceived. Sometimes what researchers need for the research are ideas from outside the box of preconceived notions. The qualitative approach to research can be very effective when done correctly. It takes time and effort to accurately set up, carry out, and analyze quantitative research. The problem begins when people skew the way in which they either collect or analyze data to benefit their own cause. A researcher needs to remember two things when looking at data. First, they need to determine how
Business research refers to any type of researching done when starting or running a business. (What is Business Research?). In the case of Lerouge Candy Company, the research is being done for succession planning. Luc Lerouge has hired Paul Thomas Anderson, a business consultant, to do some research to assist him in his succession planning. As he nears retirement and his two sons have other goals in mind, Luc's concern is that his family owned business maintains it continuity and profitability for the future. It is a research project to determine the best interest for the business to continue as a going concern.
How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today?
A decade ago, Charles Abrams could say sarcastically that, "Much of what has been provided, especially for older people, has been done with less imagination and less thoughtful preliminary research devoted to what is suitable than has automatically gone into planning and building housing for the monkeys and animals in the zoo" (quoted in Randall, 1950, p. 33). Few would go so far in their appreciations today. On all levels of government and within the ranks of nonprofit foundations and the building industry, a harsh reaction to the occurrence of an aging population is developing, especially in the area of housing.
Without question, your small business must leverage technology to thrive, grow and maintain a competitive edge in today’s environment. Depending on the size and nature of your business, outsourcing IT services is a decision that will be unique to your operation and should be approached from both a strategic and tactical perspective.
The last seven weeks in Business Research methods have been a very rewarding experience. This class has taught me new things about proper research and refreshed past information I have learned in other research classes. Throughout this class, we have covered topics spanning every aspect of the research process. We started with oral and written presentation of research findings. Next moving to types of research studies, including qualitative, quantitative, observation, experiments, and surveys. Finally, we covered topics such as creation of a questionnaire and how to utilize data in the final two weeks of the course.
This research reports covers the ways in which businesses operate towards their success. It covers the four aspects of marketing, how a business will achieve quality assurance and the importance of ethical business behavior with reference to case studies.
People undertake research in order to find things out in a systematic way, thereby increasing their knowledge (Jankowicz, 1995). “Systematic” suggests that research is based on logical relationships and not just beliefs (Ghauri and Gronhaug, 2010). To “find things out” suggests there are a multiplicity of possible purposes for your research (Becker, 1998). It is therefore an activity which has to be finished at some point to be of use.