Unspun Advert Analysis

Satisfactory Essays
The first technique from the book, Unspun that appears in the following add is eye candy. The example shown in the add is the image of a nice convertible car in very close proximity to the sun. This is an example of eye candy because it demonstrates how the advertisers are using the picture to detract the audience away from what the actual meaning of the advertisement is. If you look into the details the product is actually for protecting against the suns harmful rays. The advertisers used an extreme exaggeration of a giant flaming ball of fire very close to the car to make it appear to the audience that if you use this product your car can survive the toughest conditions. In reality the product only stands up to a very minimal amount of sun
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