Ups a Global Company Essay

944 Words Jul 20th, 2011 4 Pages
Introduction
Companies which handle packaging services must be able to provide a variety of options to their consumers. They must be able to meet consumer demands when parcels need to be shipped and received within a designated timeframe. UPS is a global company which meets all of these needs.
Describe Main Line of Business of the Company
United Parcel Service started out as the American Messenger Company founded by 19 year old James Casey in Seattle, Washington back in 1907. Most deliveries were made on foot or bicycle. It wasn’t until 1919 that the adopted name, United Parcel Service became official. This was because “United” served as a reminder that every retail expansions were part of the overall organization. “Parcel” was the
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UPS uses this in order to provide services worldwide because they do not change their ethical standards even though there is a variety of languages and cultures. Another asset was the development of the UPS Logistics Group in 1995, which provides consulting services and management solutions based solely on a consumer’s individuals needs (UPS).
Implementation of Target Market
The target market for UPS are individual consumers, retail businesses, big and small businesses and any organization which needs mail or parcel deliveries to be shipped to individuals or other businesses either nationally or internationally.
Implementation of Product Strategy
UPS provides many options to their consumers for delivery services. They are able to set the timeframe of when their packages are to be received at their destination. Consumers are able to estimate costs, track their shipments, schedule pickups, create or cancel shipments and order UPS supplies online through the UPS website or in one of its many retail locations (UPS). It also supplies an online tool function, UPS OnLine Tools, which provides businesses the opportunity to integrate their tracking information, ratings, address validation as well as other functions to help with the businesses (Levy, 2001).
Implementation of Distribution Strategy
UPS promotes it service through their website, which is one of the most visited sites on the Internet with an average of 20.7 page views a day and 8,5 million customers daily

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