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Upstate New Stadium Case Study

Good Essays

• and public walk ways (Ditota, 2011) . When the roof of the Metrodome in Minneapolis, Minnesota collapsed in 2011 due to an abundance of snow, the Minnesota Vikings suffered over eighteen million dollars in damages and were fortunate that the incident occurred in the morning because no one was in the area to get hurt. (Associated Press, 2011)
• With the abundance of snow build up on the end zones of the roof brings concern to the safety of fans, coaches, and players. An inflatable roof replacement would cost around ten million dollars to construct, in addition to more expenses to keep inflated. Despite these costs, the roof only has a life time of twenty five years which does not make it the best long-term solution. Playing in Upstate New …show more content…

The estimated time to build the new stadium is between three and five years. However, there are unexpected problems that may arise. For example, snow can slow down construction of the new stadium. According to Weather.com, Syracuse is ranked number one as the snowiest cities in the United States (Erdman, 2014). Snow has slowed other stadium construction schedules. For example, York University’s construction of their new stadium was behind schedule due to a winter storm (Pagliaro, 2015). Weather can get severe in Upstate New York and potentially disrupt construction and delay the opening of the …show more content…

Action Plan
The primary goal is to maximize Syracuse University’s ability to reach our target market. Rebuilding the stadium in the same location will ensure that the school can profit off of naming rights, additional luxury boxes, and an increase in ticket prices justified by the new stadium.
Who: Syracuse University will cover $50 million. The school will receive $200 million from the city of Syracuse in bonds. The school will raise $50 million from alumni, sponsors, and other donors as well as a $200 million agreement over the naming rights of the stadium (See Appendix).
What: The Carrier Dome is a 49,262 seated domed stadium. It is also the largest domed stadium on a college campus in the nation. The Dome houses both Syracuse’s men’s basketball, lacrosse, and football teams. However, the dome also accommodates the entertainment needs of patrons that do not relate to the university. The dome hosts concerts monster jam events and NBA preseason games ("Carrier Dome," n.d.). Rebuilding the stadium with a smaller capacity at 40,000 with more luxury seating and boxes will allow the team to profit off of greater ticket prices and a heavy demand that will outweigh the supply. Syracuse Men’s Basketball sells out every game and has the highest attendance in college basketball – by decreasing the total capacity, the team will be able to justify higher prices and potentially make substantial increases in revenue from ticket sales and luxury

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