Urban Decay Advertising Analysis : 'Ruby Rose'

Rhetorical analysis of 7-Up ad 1957 “Youngest Customers in the Business” reads an ad from the Ladies’ Home Journal magazine, published in 1955. Even though the headline might be a bit odd, a person might consider the context and understand why the ad was believable. The 1950s were known to use little kids in print ads. In the ad, 7-Up appeals to reader’s emotions, especially mothers would pause to see what the baby was drinking and if it could benefit them. The advertisement utilizes the three rhetorical appeals of pathos, logos, and ethos through its image and implied meanings, through this, the image is able to convey a vivid sense of nutritional value from drinking a 7-Up.

All around the world in one way or the other, everyone tries to sell an idea or an actual thing. Everyone is always trying to convince each other by using different techniques to sell an idea or a thing. In order to sell and persuade an idea or thing, people have to tell it to an audience by using advertising and rhetorical strategies. Rhetoric is to transform and change a person’s perspective and truly convince them of something. An efficient way that marketers convince through rhetorical strategies is through advertising. A market that uses advertising a lot are beauty commercials like the Dove’s Real Beauty “film” commercial.

The commercial can be broken down into the three rhetorical appeals. The appeal to character, by having Rihanna serve as the main subject, engages the viewer instantly. However, Rihanna serves a purpose through her involvement, as a celebrity, “For the fan, celebrity culture can produce intense identification at rock concerts, athletic arenas, and other displays of the fantasy object, whether live or recorded and mechanically reproduced. Such identifications can lead to role reversals where the fan covets the wealth, honors, and supposed power of the celebrity”(Weeks). The commercial allows the viewer to have intimacy with the superstar, by gazing at her getting ready right before her performance. Rihanna fans are able to catch a glimpse of her intimate moment backstage, which identifies the social status of the viewer and the singer as equals. Rihanna’s established beauty is also a factor for why she is chosen to sell the product, “This distinction focuses on the appeal of beauty as a social control: As images of beauty continually shift, insecure consumers may perpetually justify their purchases of products and services. By endlessly manipulating and redefining beauty, advertising and corporate profits are secured”(McDonnell).What the character conveys intertwines with the logic of the commercial; if a superstar beauty like Rihanna cannot resist temptation, how could an ordinary person possibly resist the Twinkie as well? The epitome of beauty displays gluttony and her

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

As simple as taking a known celebrity and putting a product in their hand and telling us to buy it to the antagonized stereotype that the mother needs to have the newest cleaning agent or else society and her family would look down on her. Advertisements appeal to the simplest pathing or semiotics within our minds, such as a lab coat having us immediately identify them as some sort of doctor.

At the top of this ad, the words “COVER GIRL” are printed in big size which makes it easy to spot. Under the Cover Girl, consumers can read Cover Girl’s famous slogan “Easy, Breezy, Beautiful” which is meant to send the message that Cover Girl products give them a natural beauty. The color of these logos usually matches the color of the product that they advertise. In this ad, Cover Girl uses the phrase “Insta-Gorgous” to introduce their new product; the ad catches the attention of the younger generation, who is obsessed with social networking, by linking the product to instagram. The add also encourages the viewers to use the product, take pictures and instagram them to #covergirl. The writing on the ad says “ A do-it-all foundation that’s insta-natural, insta-shine free, insta-lasting and insta-gorgeous”, which describes all the qualities that consumers look in a foundation. This is a foundation that gives you a natural beauty and lasts all day long. Cover Girl manipulates women into buying their products by using colorful ads that catch the consumers’ eyes and smart logos that give the consumers the necessary

People think “oh that product looks amazing, I want it” just because celebrities are in the advertisement, and it looks more credible. Consumers get influenced into buying products when the advertisement is amusing. Although that may be the case, it is up to the consumer to be responsible with what he/she is buying. Cover Girl’s Plumping Mascara commercial featuring Katy Perry does not get every girl persuade to buy it. Even though the commercial is great and looks like the product works really well, does not mean every person who sees the advertisement feels pressured into buying the product. Several men and women believe it is insulting to use celebrity advertisement to promote products and others think it is the buyer who has the responsibility of not getting suckered into buying everything he/she sees. Also advertisment is a way to promote products, celebrities should be allowed in

There are many factors that contribute to the overall influence that an advertisement can have on an audience. In May 2005, Carl’s Jr. debuted the controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. This ad’s effectiveness relies on trendy, sexualized imagery, and specific language choicest appeal to the young teenage to college age male.

Advertisers, especially fragrance advertisers stick to a ‘house style’ and because of these similarities we have expectations of what they will include. The advert I have chosen is Estee Lauder perfume, which features Kendall Jenner. Some of the features we expect on fragrance adverts are glamour, beauty and attractiveness to be shown. It is very common for advertisers to use well-known celebrity such as Kendall Jenner. It is a technique to get people looking at the advert because audiences admire celebrities, success and importantly ‘beauty’. If a ‘normal’ ‘everyday’ woman were to be used for adverts then it would catch less attention, as they are not known and the product would sell less because people assume, if celebrities use the

Advertising is one of the most compelling tools used by commercial brands to make the effect of a more desirable product which can be further analysed through the use of mainstream Signifiers, which can be broken down into their denotations and connotations. Along with the use of mainstream Discourses, and Ideologies. Pantene's ‘Strong is Beautiful’ campaign clearly shows the Ideologies of a more appealing and feminine society through the use of a strong gender discourse, famous discourse, and a self-image discourse all directed at women. Pantene’s product, ‘Pro-V repair and protect’ uses the face of a very well known public figure and singer; Ellie Goulding, who has a predominant appeal that ranges from the ages between 17-25. This age range

     The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are; radio, television, newspapers, and most importantly, magazines. In order for advertisements to successfully portray a product, they must be directed to the appropriate intended audience. In Rolling Stone and YM magazine, there are two advertisements that display a very attractive person gazing and posing to the viewer. In advertising, we are bombarded by images that have become standard in defining beauty and what is acceptable, and we often don’t realize it. In both of the ads, the

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research

The Revlon Beauty Company is a global and classic brand. An advertisement found in Glamour Magazine, promotes the sales of Revlon’s well-known nail polish enamel. The ad features a man with a woman’s hands draped over him to promote new nail polish colors. Revlon attempts to convince readers to purchase beauty products, including nail polish, through the use of colorful imagery, diction, and appeals to pathos and ethos; overall the ad is fairly effective at convincing the target audience of women ages 18-40.