Urban Outfitters : A Part Of The Urbn Brand

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Urban Outfitters was founded in 1970 by 23-year-old Richard (Dick) Hayne and his college roommate, Scott Belair, who came up with the idea to open a retail store. The first location was a small space called Free People and was located across the street from The University of Pennsylvania. According to URBN.com, the original mission of the company was “to provide second-hand clothing, furniture, jewelry and home decor for college-aged customers in a casual fun environment.” Since then, Urban Outfitters has evolved and expanded tremendously with over 200 stores in the United States, Canada, and Europe. Urban offers various retail items that include a variety of women’s clothing, men’s clothing, accessories, home products, beauty products, and music while keeping its focus on creativity and cultural understanding for like-minded, creative individuals. Urban Outfitters is a part of the URBN brand which also consists of retail stores Free People and Anthropologie. The brand does a great job of engaging its customers through its marketing mix, social media, events, community involvement, and entrepreneurial opportunities. While Urban Outfitters offers several product lines, in this report we will be focusing on the marketing mix that Urban uses for particularly for its clothing line. Urban Outfitters targets creative, young adults (18 to 30-years-old) who live in urbanized areas, so stores are strategically located in higher populated cities. The store’s mix of trendy, hipster,

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