I chose Urban Outfitters and Trader Joe’s as my industries to analyze. The purpose was to see how each of the two industries website appeals to three company stakeholders which include employees, customers, and the media. Urban Outfitters is an American multinational clothing corporation while Trader Joe’s is an American privately held chain of specialty grocery stores. Employees and customers are viewed as primary stakeholders, meaning they are fundamental to a company’s operations and survival. Media is a secondary stakeholder, so it does not usually engage in direct transactions with a company making it not essential for its survival. What a company shows on their website is meant to appeal to particular stakeholders, it just depends on …show more content…
Urban Outfitters appeals to the customer by plastering on their home page a tab that says sales and by stating “Free Shipping over $50 + free returns.” There is not a single customer I know that does not like saving money and getting discounts. On their website, they also have tabs on their home page labeled “Women’s, Men’s, Apartment, Music + Tech, Beauty, Intimates, Sale, and Blog” these different tabs make it so customers are able to narrow down their search if they are just looking rugs, they can click the apartment tab an be able to find a rug easier. Urban Outfitters does not really address to employees or future employees because on the very bottom of their home page is a link labeled “work @ Urban” and then directed me or a person looking for a job opportunity to click on “Current Openings” to start my search. Aside from the job opportunity hard to locate, getting a job is not very reassuring because at the bottom of their “How to Apply” page it says, “Cross your fingers and check your spam folder.” Urban Outfitters is a fan of stakeholder generated media through their “UO Blog” and their statement of saying “follow us on Instagram @UrbanOutfitters.” Their goal through the use of media is to have their products advertised for free on social media for people to see and like the product and actually know where the …show more content…
Trader Joe’s has a tab labeled “Our Story” on their home page that benefits both customers and employees. Both customers and employees like to know where a company came from and how it came to be what it is today. Trader Joe’s is very considerate of its customers and tries to make it easy for them to buy what they want even if they have certain food allergies or preferences. To elaborate, on the bottom of their website, under “dietary lists,” there is gluten free, kosher, and vegan. Trader Joe’s website points out that their products will say on them if they meet any of these dietary needs, it is just up to the customer to look for them. Their website also provides links for customers to use to help answer any questions they may have. These links are located on the bottom of their website and are labeled “Contact Us, FAQs, and Sitemap.” This allows customers to search for answers or to be able to call a person and ask them a question. Lastly, to accommodate to customers, Trader Joe’s has a “TJ'S Test Kitchen” link which provides a picture of a meal and a recipe below it on how to make it. Trader Joe’s is focused on employees because “Careers” is a main tab on the top of their home page. It also wants current and future employees to feel welcome by providing links saying
Founded in 1958 by Joe Coulombe and now established with more than 365 stores in the United States, Trader Joe 's has been serving customers with their unique business model. Trader Joe 's specializes in organic and natural food offering staples like milk, eggs, and other foods with below-average price points. Trader Joe’s encourage their customers to buy the product at a low price without having to be registered with the store. Once the company makes contacts with the manufacturer of the particular food product, it then establishes contracts with the producer to the supply the food and allocates the space needed in their store (Trader Joe’s, 2016).
Big Lots, Inc. has not always been known as the company we know today. The original company was founded by Sol Shenk in 1967, who was an entrepreneur that had an interest in major bargains and closeouts deals. In the beginning, Sol Shenk’s business consisted of making closeout deals mainly with automobiles and automobiles parts (Big Lots , About Us (2018).
Urban Outfitters is infamous for selling clothing and other items that other deem offensive and it has happened countless times. The times urban outfitters did apologize it was broad and defensive.
Characteristics such as income, age, behaviors, emotions, occupation, and location will be addressed as they pertain to the company’s target audience. The paper will then
Abstract The Mayflower Compact was the first government document of Plymouth Colony. It was written by separatist Congregation who called themselves “Saints”. Later they were referred to as Pilgrims or Pilgrim Fathers. They were fleeing from religious persecution by King James of England.
Trader Joe’s was founded by a guy named Joe Coulombe in 1967 under the idea of being a store that offered products aimed at sophisticated costumers interested in finding good bargains and products that are natural and organic, and not typically found in general supermarkets. Although, there are many changes that happened with the company and the industry since 1967, Trader Joe’s is still going strong with the way they do things whether it be on the customers’ aspect or the employees’ aspect. However, as Trader Joe’s tries to implement new processes and procedures, things start to shake the very foundation of the company itself like growing bureaucracy that the company never has, or the increased competition between employees who try to advance
“Trader Joe’s has designed jobs to increase job satisfaction by showing appreciation in providing more benefits to their employees than other chain grocers. They provide starting benefits including medical, dental, and vision insurance, company-paid retirement, paid vacation, and a 10% employee discount, Pg. w-100.” Traders Joes also recruits people with certain personality traits that the company wants in their stores. They are able to enrich their employees with knowledge of their products that they are selling, as well as inducing customer involvements. As a result, they are able to have higher job performance because they are able to train and
The release of 2014 financial statements by American Eagle Outfitters and The Buckle Company require analysis to determine the financial position of the respective companies. A decision between the two companies is needed to decide which company Baruch College Fund should invest in. Findings in our research shows that The Buckle Company beats American Eagle Outfitters in terms of the key performance indicators of return on assets, profit margin, and asset turnover ratio. This information reveals that The Buckle Company is the better company to invest in.
Neiman Marcus is a department store that provides various luxury products including apparel, accessories, jewelry, beauty and decorative home products to the affluent consumer. Also, Neiman Marcus has both physical and online store. Its headquarter was located in Dallas, Texas. Neiman Marcus also provides different service to consumers, such as one-on-one sales assistance, membership service, and replenishment service (“Company Information”, n.d.). Customers in Neiman Marcus are mainly male and female ages between 30 to 50 with mid to high household income. The general store size for Neiman Marcus is about 200,000 square feet. Because Neiman Marcus is a luxury department store, the price of merchandise is higher than other department store,
According to the U.S. Census Bureau, the forecasted expectations for economy sales in regards to clothing and clothing accessories stores edged up 0.8% in 2014, to $253.7 billion, versus 3.8% and 5.5% gains in 2013 and 2012, respectively. While purchaser spending has profited from pointedly bring down gas costs, we trust a movement in spending from nondurables to durables and, to some degree extravagance products, has contrarily affected attire deals, starting now there are no indications of unemployment growth.
One of Trader Joe’s biggest advantages is in their target market. They have found the niche that appreciates higher quality foods but is on a tight budget and Trader Joe’s has managed to provide high quality food that is at a great price. So you end up with the individuals who are health conscious and in college or recently graduated who value a great deal. Trader Joe’s has realized that and has capitalized on this fact by opening in locations that are easily accessible to both students
Focusing on the dangers of concussions and providing an indication of current concussion research, of how the NFL have reacted to the long term health implications of post-concussion syndrome (PCS) is discussed. Concussions are one of the worst bodily injuries you can sustain. They make you feel woozy, they make you want to lay down and sleep. You start to forget very simple things. Concussions and other types of play-related traumatic brain injuries have been proposed as a major cause of player suicides and other symptoms after retirement, including memory loss, depression and chronic traumatic encephalopathy (CTE).
Trader Joe’s is a major food retailer who has developed quite the name for themselves. It has well over 350 stores in over 32 states and is expected to continually grow over the next few years (Bond, 2012). For over 50 years, Trader Joe’s has been providing quality customer services, products and a unique shopping experience for its customers. They have come a very long way from when they first officially opened their doors. Trader Joe’s started when its founder Joe Coulombe wanted to find a way to differentiate his 7-Eleven stores (Schermerhorn, Osborn, Uhl-Bien & Hunt, 2012). In the food retailer industry, Trader Joe’s has developed a process that works well and
Quick response of Zara leads it to be successful in the fashion clothing industry. Zara adopts international strategy for its operation. With vertical integration, it benefits Zara in cost aspect, however, it involves some risks. Due to our anaylysis on Zara’s operations, some of the recommendations are made to facilitate its further improvements.
Trader Joe’s is an organic grocery food store that is one of the best known organic food chains. By listening to the consumer and adjusting to the changing consumer market, Trader Joe’s had built a brand equity that is continuously growing. Trader Joe’s faces stiff competition from other large organic food chains therefore must stand out and adapt to the consumers’ needs. Marketing strategies are important to communicate to the consumer more effectively and help target the consumer to their product. Trader Joe’s segments its products by psychographic, behavioral and demographic characteristics