Essay about Urging the Acceptance of Plus Size Fashion

1589 Words7 Pages
Throughout the centuries, history finds women doing whatever they can to fit into the current cookie cutter mold of popular, accepted society. From the whale bone corsets of the late 1800s to the psychedelic style of hippies in the 1960s and 1970s, one major trend that followed these fashions through the ages is weight. For the past fifty years or so, since the dawn of models like Twiggy and Verushka von Lehndorff, the world turned away from the “plus size” and opened its arms only to the phenomenon of thin. But what did society think of plus sized fashion in a time when thin was unaccepted? A web article from sheds some light on the subject: “In the past, a big beautiful body was associated with health and wealth.…show more content…
She continues, explaining that the “ideal” woman (portrayed by models and movie stars) is 5’7”, weighs only 100 pounds, and wears a size 8 (Lacey). These figures indict an alarming fact: sizes generally consider as “plus sizes”, are, in actually, “real sizes”, worn by the majority of women in the United States of America. Yet still, many designers, especially high fashion designers, ignore the majority and design for the aforementioned ideal woman. Many stores carry plus sizes (Target, DEB), but only up to 16W or 18W, and generally, these are mainly just larger version of smaller fashion, most of which are not meant for a more voluptuous body. Other stores specifically carry styles designed to cover up and hide curves in ill designed drapes, not flaunt them (Fig 1). Still other stores offer plus sizes, but only over the internet (Old Navy, Forever 21, GAP), as though all plus size women lack the need to try anything on. Rarely do stores cater to the needs of bigger women. In an industry as cutthroat as the apparel industry, why would retailers choose to remove something that specifically caters to a large group of women? “It’s not that everybody’s 20 pounds above average…You can’t make something for somebody who’s 200 [pounds] and expect it to fit somebody who’s 240 [pounds]” explains fashion blogger and author
Open Document