Url Is An Acronym For Uniform Resource Locator And Is A Reference ( An Address )

Define URL and why you as an analyst should care about its importance. Explain the URL Parameters. Explain cookies and why these matter.

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

Scientists in the same year began to create what is known as today as the Modern World Wide Web, the emergence of the modern Internet today. Several online web servers held information on pages of text known as websites, in which they each had their own website name to access (History of the Internet). A new application called the web browser was created in order to access all of the web pages available on the internet to the public. The way the information was presented on the web page was with a hypertext markup language (HTML); this would become a standard format to display informational text (Goel, Tarun). A URL link was also introduced on the web browser as an address to access web pages for the public. The result of the internet had changed how people have done research to access more information and how people have communicated with one another (Goel, Tarun).

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

Internet resources throughout the world that are a series of linked files, called pages accessed using web client software(web browser) ex- internet explorer, chrome ,Firefox, safari.

The first part of the URL is called a Protocol Identifier and it indicates what protocol to use, and the second part is called a Resource Name and it specifies the IP Address or the domain name where the resource is located. The protocol identifier and the resource name are separated by a colon and two forward slashes. Each time the client taps on the connection URL finds the archive to be recovered. URL Parameters are parameters whose values are set dynamically in a page’s URL, and can be accessed by its template and its data sources. This makes pages incredibly dynamic, enabling a single page to power an endless number of views. This very page, for example, sets a parameter in the last bit of its URL (url-parameters), which is then used to filter a data source that fetches the appropriate entry from the “Concepts” section. Every individual Concept view on this site is thus powered by a single page. You can insert URL parameters into your URLs so that your URLs track information about a click. URL parameters are made of a key and a value separated by an equals sign (=) and joined by an ampersand (&). The first parameter always comes after a question mark in a URL. For example, http://example.com?product=1234&utm_source=google

World Wide Web – Also known as WWW, which has a vast of data, websites, files and everything that would be connected to the internet. It is the structure for the servers that supports all kinds of formatted documents. The formatted documents are in HTML (Hypertext Mark-up language) which would be able to link in other documents such as graphics audio and video files. This is efficient as the user can go from document to another. Web browsers such as Google Chrome, Safari, and Internet Explorer allow World Wide Web to be operated so that the websites are easily accessible.

A URL (Universal Resource Locator) is defined, according to contests.about.com, as the “other name for a web address or the text that a web visitor types into their internet browser when visiting a website.” [1]. Contests.about.com, states further that once the web visitor provides the browser with a URL, it can find where to go in locating the web page that wants to be visited. The web page symbolizes the “resource” that the browser is trying to locate with a URL. Webopedia.com, defines a URL as the “global address of available documents and other resources on the world wide web.” [2]. Webopedia.com elaborates further that the first part of a URL is known as a protocol identifier and it indicates what protocol to use, and the second part is the resource name and it specifies the IP address or the domain name where the resource is located. A URL is the address of a webpage or file on the internet. For example, the URL of amazon website is “http://amazon.com”. The address of Amazon’s coupon page is

You can think of the prefix hyper-, in hyperlink, as a synonym for "able to be clicked to initiate some action." Thus a hyper-link is a clickable active reference used to initiate an action, namely web navigation. Hypertext and image maps are examples of hyperlinks. In the context of the Web, many often blur the distinction between link and URL, but there is an important difference between the two. One is passive information, while the other is an active element interpreted by a browser to facilitate some action.

A good URL is important to web analytics. Having the keywords inside the long URL to be user friendly, a good URL let anyone understand what the page it leads to just by taking a look at it. For example, (www.example.com/fruits/apple.html ). In this URL, we can clearly see that apple page are from fruits folder, instead of the color red folder or else. In many occasions, web analysts look at the performance of a similar set of pages as a group. The /fruits folder lets the web analyst filter, group, and look at all the data only related to all the "fruit" pages. (Contributor, 2011)

They can identify websites frequently visited by users, those vulnerable websites that can be targeted and what users often search for.

URL stands for Uniform Resource Locator, it is used as a unique address given to websites, documents or any other information that can be found on the web (Beal). Without a URL you would never be able to find anything on the web but with the specific URL anyone can go onto the web type in the URL and find exactly what they are looking for. URLs are not only important for the web users to be able to find what they are looking for but it is also important to the web analyst tracking these sites. There are usually multiple pages that go along with a specific site. There are a few parts to a URL the first part of every URL is the identifying protocol that is used to access the material on the web. The protocol is either defined as HTTP or

A URL is one type of Uniform Resource Identifier (URI) the generic term for all types of names and addresses that refer to objects on the World Wide Web. The term Web address is a synonym for a URL that uses the HTTP or HTTPS protocol.

In this current internet-savvy generation, URL is a fairly common abbreviation which is widely used as a word in itself, without much thought for what it actually stands for or what it is comprised of. In this paper, the basic concepts of URLs and internet Cookies are discussed with focus on its importance in Analytics point of view.

Internet is an essential source for communicating and interacting with people around worldwide. Web browsers are software programs are software applications which allows millions of users to access the web content either for business, entertainment or personal use. the “WWW” portion of internet stands for world wide web. WWW made up of hyperlinked documents written in “XHTML & Interactive Media”.