Url ( Uniform Resource Locator )

In this present web-savvy era, URL is a genuinely basic abbreviation which is broadly utilized as a word as a part of itself, without much thought for what it remains or what it is included. In this paper, the fundamental ideas of URLs and internet Cookies are discussed about with spotlight on its significance in Analytics perspective.

Scientists in the same year began to create what is known as today as the Modern World Wide Web, the emergence of the modern Internet today. Several online web servers held information on pages of text known as websites, in which they each had their own website name to access (History of the Internet). A new application called the web browser was created in order to access all of the web pages available on the internet to the public. The way the information was presented on the web page was with a hypertext markup language (HTML); this would become a standard format to display informational text (Goel, Tarun). A URL link was also introduced on the web browser as an address to access web pages for the public. The result of the internet had changed how people have done research to access more information and how people have communicated with one another (Goel, Tarun).

Internet resources throughout the world that are a series of linked files, called pages accessed using web client software(web browser) ex- internet explorer, chrome ,Firefox, safari.

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

The world wide web is a place where documents are hyperlinked to the internet. Users can then view these documents, also known as web pages, by using web browsers such as Google Chrome. Also the word wide web is short for www., this is used when searching for any website.

Web analytics can help businesses or organizations with a web presence stay competitive, leading to profitability. The use of analytics can be a powerful tool in a company’s strategic approach that can be used to differentiate it from its competitors and serve as a form of competitive advantage for the organization in competing in this twenty first century. In this essay, various definitions of web analytics and other key terms used in this field will be examined.

The internet is a global network of physical cables that connects millions of computers and electronic devices worldwide. The internet is linked in many ways e.g. wireless connection like wi-fi, 3G/4G or fibre optic cables and so many other ways that allows us to accesses connection to the internet. The worldwide web provides accesses to sites through the internet. The web is not the internet. The web represents a platform for anything such as advertisement, sharing information, educational purpose, news, shopping, managing your accounts, learning new skills and so much more. (1: Goodwill Community Foundation, 1998-2017)

The internet is a well-organized, connected web. It is important to note that the internet does not have a specific point that somebody can point at, but rather has browsers that help access servers, which are located on different parts of the world. This reasoning qualifies your personal computer to be a server when you are connected only. The aspect of having servers located in different places brings the idea of addressing. The internet is structured in a way that to access the different servers, you have to input a certain unique address on the browser you are using. The addressing and naming of that particular address is done by a system generally referred to as the Internet Naming System (Callahan, 2012). This is a system that permits the millions of websites found on the internet today to use normal names that common people understand so as to map the corresponding numeric assigned meaning.

Improve website design and user experience – Web analytics makes it easy to find out how users are interacting with a business’ website. According to how the users are using the website, the business can improve the design and the functionality to make a better user experience.

Including these features, Web analytics may incorporate following the clickthrough and drilldown conduct of clients inside the Web website, deciding the destinations from which clients frequently arrive, and speaking with programs to track and analyze online conduct. The output of Web analytics are given as tables, diagrams, and charts.

https://: - This is the URL prefix and it specifies the protocol used to access the location.

The Web changes at a pace that is almost unimaginable. New things pop up each day. We have just gotten the handle on static pages, and here are dynamic pages. We have just gotten on top of measuring dynamic pages, and here are rich interactive applications, and right around the corner Web measurement awaits. Typically, web analytics vendors are slightly behind the curve in providing solutions. In their absence, we are going to have to do it by yourself (or stay behind).

The very first suggestion for the World Wide Web system was made in 1989 at CERN by Tim Berners Lee also currently know as the World Wide Webs inventor. The end of the 1990s, prototype software for a simple system was already being demonstrated.

Although the basic applications and guidelines that make the Internet possible had existed for almost two decades, the network did not gain a public face until the 1990s. On 6 August 1991, CERN, a pan European organization for particle research, publicized the new World Wide Web project. The Web was invented by British scientist Tim Berners-Lee in 1989. An early popular web browser was ViolaWWW, patterned after HyperCard and built using the X Window System. It was eventually replaced in popularity by the Mosaic web browser. In 1993, the National Center for Supercomputing Applications at the University of Illinois released version 1.0 of Mosaic, and by late 1994 there was growing public interest in the previously academic, technical Internet. By 1996 usage of the word Internet had become commonplace, and consequently, so had its use as a synecdoche in reference to the World Wide Web.

The proposal is to develop a metric based Web Analytics approach for increasing the number of visitors to SJU Alumni Website. To achieve this goal, we need to develop an optimal web analytics framework. This framework includes three methods. The first method is called the Data Capture which involves in collecting the right data using metrics. The second method is called Data Reporting which involves in reporting the key performance indicators and metrics using web analytics tools. Final method is called the Data Analysis which involves in identifying pattern and analyzing the data for deriving business and strategic decisions out of it.