Essay about Usa Today Case Study

USA Today has always faced challenges and opportunities. There are several challenges have affected USA Today. The newspaper has been in the adapt quick or die stage for quite some time. Most businesses in today’s economy are facing power shifts to customers, massive increase in product selection, shifting demand patterns, and privacy, security, and ethical concerns (Ferrell & Hartline, 2014). USA Today’s biggest challenges are shifting demand patterns, changing demographic of readers, competition, distribution, production costs, and technological advances, but within these challenges there are great opportunities.

They were unsure that DLJ could find new business lines to expand, in which would maintain its profits margins and growth rates. Anther problem addressed dealt with maintaining post-IPO profits.

Lack of overall direction with multiple CEO’s- Over time the CEO of tech depot didn’t know what to do. From so many changes to the company it causes the employees to get out for hand and we threating to quit. Francoli was going to change that introducing the OME to the different part of the company to see how it will do in the different departments and what they can change about it to make it more effective to tech depot.

From this sprang forth the popularization of CEOs and different departments to increase efficiency. Vertical integration because many of big businessmen of the time had a large capital to start out, so buying all the means of production was an easy and sound investment. Horizontal integration calls for buying out the competition. In these cases, the largest company would often times drive down their prices so low that the smaller company would attempt to compete, but end belly up and sell the business for a smaller

4.CEO John Chambers believed that “by providing the end-to-end network plumbing, we can change the way entire companies and industries operate.” How did Cisco’s IT web-enablement initiatives reinforce and demonstrate that belief? Explain your answer with examples.

"The US and World News - USATODAY.com." USA TODAY. The Washington Post, 5 Aug. 2015. Web. 04 Mar. 2016.

Everyone should understand how an online journal differs from a traditional print (Loyola University Maryland). If everyone knows the difference knows the then they would be better prepared for the field they chosen and then become a better English academic student as well. Also, if we are taught to use computers properly and not just for video games then we can make an impact in the career and college environments really soon. Students need to be taught on how to write a marketing report or a historical overview. If students learn how to write both of these they will be better prepared in college and their career field. Learning how to use technology properly may help a student be better prepared for college and their career path then a student that does not know how to use technology

The first significant step that USA Today took was changing the paper from a 54-inch to a 50-inch width causing the paper to appear cleaner and read/handle easier (Ferrell and Hartline, 2014, p. 316). By using web-width reduction, newspapers can save significant amounts of money by making everything appear narrower rather than eliminating any contents (Astor, 1996). In order to be different, USA Today when against an extremely cherished practice and offered space on

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

The internet is our modern source for news media; the importance of the newspaper has not only declined, it is in a sense, obsolete. We now turn to the internet for opinions, news, and entertainment. Even though the way in which we consume information (PBS) has changed, the importance of an unrestricted and watchful media has not changed. (Magleby, Light, & Nemacheck, 2010)

The history of journalism in the United States has spanned from the first colonist crossing the Atlantic Ocean to today’s mass media. Even before we were a country we had printers and journalists writing and printing stories for the people. Looking back, we can divide journalism history into different time periods and see how news reporting developed over time. Some of these time periods include the Colonial Period which spanned from when the first Pilgrims came to America in the mid 1600’s till the 1760’s. Other periods include the Revolution period which picked up from the colonial period till the early 1780’s. The period of Westward Expansion lasted from the 1800 to the 1830’s, then there was the Civil War Period which spanned from the 1840’s till the 1860’s. Finally, the Interpretative Period which lasted from 1930’s and continues to today. Looking back at these time periods we can see what was considered “news” and what was “newsworthy”, the dominate issues of the periods, and how far we have come as a society from those issues.

Since the United States of America were first established, the news media has had a large and important role in influencing the people. Even during the American Revolution, the press helped to shape the public opinion in favor of the patriotic agenda through newspapers and pamphlets. In the Early Republic, Broadsides became popular with the people and, in the Jacksonian Era, a more voters inclusive press, the “penny press”, and the Associated Press, using a new technology known as the telegraph, rose in popularity. But, more events along the way saw to the growth of the news media as we know it today.

Journalism has a significant political impact; a story may not change the minds of all readers, but there could be a significance or a better understanding for a difference.

This research has been conducted due to the fact that some researchers have claimed that “journalism is dying” whilst others have argued that “journalism is not dying but is simply evolving” (Blatchford: 2014). This has been a much contested debate triggered by the decline of news circulation from traditional news sources i.e. newspapers, television and radio together with the technological advances of the internet and social media (Cub Reporters: 2010). This has raised many questions and firstly, this dissertation will assess whether the rise of social media has led to the decline of news circulation from traditional news sources. Secondly, this paper will look at what the advantages and disadvantages of using social media as a news distributor are for professional journalists and the general public. Lastly, this study aims to investigate

There were several core problems that were interrelated around the strategy, organization, and structure of the company. Strategically, they were trying to do too many things. It wasn’t clear what the core businesses were,