Usa Today Swot Analysis Essay

1698 Words7 Pages
USA Today has long been one of the nation’s leading newspapers. It started in 1982 and quickly became very popular because of its new format, colorful pictures and charts, and condensed articles. The paper targeted a different demographic than its predecessors and was able to get more people interested in newspapers than had previously been. USA today grew quickly and appealed to many different age groups because of their attention to not only the current issues but also celebrity news and a strong sports section. When technology began to boom and more people began to get their news from the internet or mobile devices, USA today began to see a decline in revenue and growth as did every other newspaper. They had to begin to focus on…show more content…
(2012) This is a big problem if they hope to have a chance of succeeding in the future. They have opportunity to make a change in their future by focusing on the opportunities that they have to emerge more in their website and mobile app. They would have to focus more on growing their online business and advertising and also their mobile advertising. They must also consider focusing on a target market that does not include the baby boomers. The baby boomers are older now and are the primary readers of newspapers but they are no longer the largest section of the population. Finding a way to appeal to the younger demographics is going to be key in ensuring longevity. Doing these things will help ensure their longevity but they must also consider the threats to their business. The biggest threat to their business is the apparent decline in the newspaper industry as a whole. Consumers are just not buying newspapers as they once did. There could be many reasons for this. There is a large focus on being green. This plays a part in less people buying newspapers and reading books as well as newspapers electronically. It is also more common for people to read the news on the internet, whether that be on a PC or a cellular phone. People are reading news on the internet more than ever. Many companies have put a large focus on their websites and mobile apps due to this
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