Usage Of Social Media And Benefits

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Today, it is very easy to obtain information of any kind. Thanks to the convergence and development of technology. “The Internet”, which today is one of the easiest ways to obtain quick information without allot of effort. There are millions of people from around the world that use the Internet as a tool to communicate, search, and find information on about any topic imaginable. (Aynur, Nejat, 2015). In this Essay on Social Media, we will be discussing the advantages and disadvantages of easily obtainable information, the advantages and disadvantages of social media, and importantly how knowing of these things can alter how a person might use social media, as well as the credibility issues that arise from the information on

In this essay I'm going to argue whether I think social media is helpful or not. My personal opinion is that social media does help teenagers because it gets people to be themselves and not be afraid. Although people think that the internet makes teenagers be not social active I think that's wrong. I think that's wrong because most teenagers get naturally don't like interacting in real life but on the internet they may feel more safe on what to say or not say. Well to know more about how I feel about the internet keep reading.

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws

Is social media beneficial, or has it served as a hindrance to our society? This has been a reoccurring topic for quite sometime now and honestly, I believe that it has been both a "blessing" and a "curse". I am guilty of using social media way too much--it's pretty much a drug if you ask me. No matter how many times I tell myself that I am going to stay off for at least a day, I always find myself slipping in a tweet of some random Drake song lyric (that's pretty sad, I know). Besides personal addiction, using networks like Twitter and Instagram have actually expanded my outlook on different issues and trending topics. I do not really watch TV, so I never watch the news, however, though social media I usually find out all that I need to know.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

In today's world, technology has taken control the current generation's lifestyle. Development in the social networking field has advanced in recent times. Where there are so many benefits social media, there are its cons too. There are multiple issues which can be directly attributed to the excessive use of social like Childhood obesity, Anxiety, real-life social isolation, cyber-bullying, etc.

Singla and Durga’s (2015) research proposes an explanation for the competitive advantage by using social media in business marketing. The article presents the benefits of internal and external use of social media within an organization. These values include processes of the value chain, and the influence on sales and marketing (Singla and Durga, 2015) . Incorporating social media can contribute to the overall success of a company by providing a unique approach highly targeted marketing (Assaad and Gomez, 2011). Individuals use social media platforms to obtain information about a given business, due to the frequency and timely information that is offered by the business social media sites. Businesses have the opportunity to post about the latest products, services, or upcoming events so their publics can stay up-to-date (Ozya and Edwin, 2015). Social media provides marketers and retailers with a convenient and accessible way to reach consumers and allows consumers to purchase more through the internet

As you can probably guess, companies are going to have to adapt to the needs and wants of consumers. The main brand trying to use social media to its advantage is Coca-Cola. According to the “Branding” article, In 2011, the company announced they would be investing into

As you can probably guess, companies are going to have to adapt to the needs and wants of consumers. The main brand trying to use social media to its advantage is Coca-Cola. According to the “Branding”

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.

There have been recent changes in relationship between brands, companies or organizations and their customers. It shows that customers now have more control through communication, regarding the company or organization and their products. Businesses main core value is their customers and social media have given them the opportunity to grow even closer and beneficial relationships with their customers. Social media is linked to marketing because it helps businesses to gain opportunities, gives them the privilege of acquiring a better understanding about their audience in time of their needs and creates a better relationship. For companies to gain commercial benefits from social media like Instagram they need to plan ahead in order to have better control. Good planning also helps businesses in handling things that concerns their customers by having a great customer’s service term. When social media and marketing are emerged properly the companies can easily gain followers, partners, achieve their goals and mange their activities.

In the first place, what type of company dose use social media? Even though social media is prominent in business nowadays, it is not for all business. For example, if a company in niche market has business with only a few customers, a direct communication or advertising is more efficient and effective rather than using social media. Furthermore, using social media has some risks too, such as illegal act or the abuse of social media by employees. Thus a company has to ensure the environment is managed in accordance with use of social media.