Usain Bolt Personality

The athlete can be trusted – We have numerous examples of athletes that have embarrassed the companies that they endorse. The largest and most recent is Tiger, but even mom-and-pop stores need to do their due diligence before they sign an endorser. Nike could sit back and weather the storm, but smaller companies might not be able to. (Miller)

During Dennis Rodman’s NBA career whether on or off the court his personality and lifestyle had caused attention with lead to the “Wild Dennis Rodman” controversies. From being aggressive and being unconcerned about others around him. Rodman was notorious for showing off as especially by dying his hair color about every time he stepped on the NBA floor. Also his unique clothing style, as Rodman was known to have a feminine/odd personality by wearing women’s dresses, painting nails, face paint, and one of a kind jewelry only he would wear. Not only was he know for a colorful personality but the Worm had a dark side. Most known for the incident that took place at the parking lot at the Palace of the Auburn Hills (the arena where the Pistons played) as Rodman had attempted suicide in February 1993. After the divorce from his first wife, which resulted

Since high school, Jackson was perceived as a superstar. He never had to lift weights or practice he was just a freak of nature. In the NFL combine, Jackson ran the fastest 40 yard dash that still hasn’t been broken. His childhood has been made

the South Bronx New York with his brothers Arroyo and Carlos they use to live in

Simon Birch and his extraordinary experiences clearly represent the five dimensions of a person’s personality, S.P.I.E.S. Through his positive and negative thoughts, experiences and memories, Simon conveys the five dimensions of a personality: social, physical, intellectual, emotional and spiritual in a different way than most.

The first African American pro sports player, the former Brooklyn Dodger, Jackie Robinson, is the definition of the American Dream. He is the perfect example on what our country can bring to anyone that works hard enough for it. Jackie Robinson achieved amazing accomplishments during his time. Raised from a plantation in Georgia, Jackie Robinson was athletically gifted and was a stand out in high school and at UCLA where he did track, basketball, football, and baseball. On top of that Jackie Robinson went on to be the first African American in American pro sports and led to eventually all sports being filled with other races.

He carried that hard work and determination in high school where he became an All American in football at his school while breaking multiple records and maintaining an exceptionally good GPA of 3.5. He actually didn’t start running track until the age of 16 and also became an All American in track and holds the school record in the 400-meter dash. After high school, he was offered a chance to continue his track and football career at the Boise State University, where he received a full scholarship for track and football continued his outstanding athletic success and grades.

My favorite athlete is Trevor Brazil, for many of you who don’t know him, he is a professional athlete in the sport of rodeo. Trevor is an optimum cowboy competing in professional rodeo, leaving very few records in the sport unbroken. Often referred to as the “Michael Jordan of rodeo” , due to his great accomplishment.

When he was in high school, he was told that he should focus on baseball because he was too small to be any good at football. Instead of listening to them, he kept trying. He was 5’4 but was still determined to be the best he could be in football. He was always trying to be better at football, he would keep practicing the plays until he had them memorized. He ended up being a great player, and breaking a record for tackles with 224, which still stands today. He wasn't the fastest, or the biggest, but he still tried to get better everyday.

Throughout history there have been many influential people who have lived in this country. Some were politicians, some were actors, and some were even athletes. One such man was a gifted boxer named Muhammad Ali. He made his mark as an amateur, then as a professional. "The Greatest" was the self-proclaimed nickname of Ali, but so many people agreed that it stuck. He went through trials and tribulations in his life, which make him a historic icon. Muhammad Ali is known for being "The Greatest" boxer of all time, but unlike other athletes he is remembered for his out of the ring actions as well as his athletic accomplishments.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Companies all over the world are in bidding wars to get their name at the top. Whether it's on the hood of a car in a NASCAR race or on the jersey of a soccer team, these companies know the importance of sponsorship. Sponsors come from every corner of the business world and some even make it big if their sponsored athlete makes it big.

When I was a kid I use to play basketball every day because of one man his name is “Michael Jordan” he was one of the greatest players in history of the NBA. Also he inspires everyone to never give up. When he didn’t make his high school team, he kept trying, illness never held him back from the games. He made the world a better place by setting an example for others. Michael Jordan has helped in the Special Olympics. Through his basketball career he has shown great perseverance and hard work he inspires people to work hard and always helped others. Michael Jordan always shows children how to reach

Elon Musk is widely known as one of the best entrepreneurs in our time. That is because of his success in various industries such as automotive, aerospace, solar energy, satellite, financial services, etc.

Nike started with track shoes and later on running shoes. In the 90s, as the US hosted the World Cup of soccer, advisers suggested Nike tap the huge worldwide soccer shoe and equipment market (The Independent, 2004). Previously, it has successfully controlled 50% of the $35 billion basketball shoe segment, while the golf market has been penetrated with the help of Tiger Woods, a long-time endorser (Katz, 1994).