Use Of Artificial Intelligence For Marketing And Branding Of Its Products Essay

By connecting to their consumers constantly and effectively through excellent advertising, Coca-Cola was able to provide brand loyalty. With diversification within the company’s products, the brand was able to stay relevant throughout time.

All in all, Amazon, in our opinion has more brand equity, and from our discussions with other professionals, is usually the website of preference when book purchases are made, not to mention other product categories. We think one of the reasons for this is that they are one of the pioneers of web-based product marketing and have achieved iconic status by virtue of introducing a number of innovative features like the ones aforementioned.

There are very few companies that have been able to create a cultural movement with it products and marketing strategy such as Coca-Cola. Many companies over the years have used product placement and brand recognition as part of their long-term goals, but very few have been as successful as the Coca-Cola Company. Coca-Cola produces a wild range of non- alcoholic beverages, ranging from carbonated sodas to nature juices. “Coca-Cola leads the beverage industry in distribution and marketing of soft drink syrups and concentrates. Operating in more than two-hundred countries, Coke distributes more than two-hundred brands with over five-thousand products.” (THE COCA-COLA COMPANY, 2013).

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

world. How does the business structure of the company make it and its product so successful? I

Amazon.com and the name Kindle are one of the strongest e-commerce brand. This is because of in part of how Bezos was fortuitist to start the online retail store early, within four years after the first web browser was created. (Jeff Bezos , 2008) Amazon has a very extensive

Coca Cola thought they had it all. Their product was selling rather well when they first started. They found through studies that one in every four people were drinking a soft drink and most of this early on was Coca Cola. In 2002, they were still doing great with over $3.9 billion in netted profits. They not only sold in the United States but in over 200 countries all together. They even diversified their product to where it was not just coke. They sold sprite, Diet Coke, and many others.

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.

Coca Cola has the biggest market share among all beverages. They are one of the two biggest competitors in the beverage segment; Pepsi and Coca Cola, Coca Cola being the bigger winner (Statista, 2017). This allows the company to share its fixed costs over hundreds of brands and billions of portions, making all beverages as low-cost as possible.

That is when I choose Amazon.com. You see Amazon.com, is a company with a vision, that states “to be earths most customer- centric company: to build a place where people can come find and discover anything they might want to buy online” (The Balance Barbara Farfan August 14 2016).

Amazon, is one of the most widely used online shopping websites as well as a name that people trust for most of their online shopping needs. The Amazon website is a world on its own, with millions of products based on every customer need. It is not only that it has millions of products to choose from

➢ In Amazon.com, Kindle – its e-book reader has a high value. Since Amazon builds the Kindle and sells digital books, Amazon is placing a large bet on the success of its Kindle franchise. However, Sony and IREX - have released or are currently releasing competitor e-book readers.

Coca-Cola values Quality, Integrity, and Passion. I think the principal reason Coca-Cola became extremely famous is the quality of product—Coke itself is an outstanding invention. Integrity of Coca-Cola can be demonstrated by its unstained policy. Coca-Cola makes their product without any commercial trouble and appropriate cost of product. Passion is what Coca-Cola seems to value much. Coca-Cola encourages its

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.

Apple: Its business model focuses on centralized control of almost all aspects of its hardware and software. It believes smartphones and tablets should have proprietary standards and be tightly controlled. It only allows apps from its App store, that have been vetted by the company, to be loaded to its products. Apple has a very loyal user base that has steadily grown and most likely will stay with Apple products in the future.