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Use Of Bourdieu 's Theory On A Text And Context

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In this essay, I will focus on the role discourse plays in a text and context, I have chosen the IAB as the report to deconstruct using discourse analysis.“The Internet Advertising Bureau (IAB) is the trade association for online and mobile Ad. It promotes growth and the best practice for advertisers, agencies and media owners” (iabuk.net). With their main focus being on online advertisement, it is only fitting that the report is a reflection on how online advertisement works. Along with deconstructing the text, I will apply the perspective of Pierre Bourdieu to the analysis, using examples as a result of my analysis. I chose Bourdieu’s theory because he draws on a few elements that are reflected in and across the text. I use Bourdieu’s …show more content…

The symbolic elites are in the text labeled as ‘executives’, Bourdieu can be applied by looking at symbolic capital, as they have freedom and power to voice their opinion, their style and topics will present the discourse. The symbolic elites are valued because they manufacture knowledge, beliefs and values that reflect on the text. However in this stage of my analysis I won’t know if their symbolic power is of any influence, this is something I will analyze through the text. I will start my analysis by describing what discourse analysis is, then the methodological approach I took, following that, specifically looking at the discourse genre and community the text and context belongs to, using examples to reflect on my analysis. To finish, a discussion of the assumptions and interest of the narration of the text and finally a conclusion on the effects of the discourses in the text. Discourse analysis as described by Paltridge is “An approach to the analysis of language that looks at patterns of language across texts as well as the social and cultural contexts in which the text occurs” (Paltridge, 2012: 1). As a discourse analyst, I will explore and interpret by deconstructing selected texts in a specific way that challenges its meaning. To understand what the text is

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