Use Of Market Research At Nivea

Primary research gives more accurate result then secondary result. It cost a lot as you should research everything yourself or should hire a person. Primary research takes long time to come to conclusion while secondary research takes short time and are easy to research. Primary research is based on raw data and

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Qualitative research depicts the attributes and characteristics of something. In Qualitative research, the portrayal is not decreased into numbers just like the case in quantitative research. In any case, this can later be accomplished through encoding process. Qualitative research furnishes the scientist with data about

Qualitative research data is useful to explain to others the outcome of the information whereas quantitative research is difficult to understand at an initial glance. An advantage to quantitative data is that it is easy for you to turn in to quantitative data, which is more aesthetically pleasing for the audience.

“Primary research delivers more specific results than secondary research, which is an especially important consideration when you're launching a new product or service” (SFGate, 2012, para 3). This type of research is used to find answers to a predetermined problem using “statistical methodologies that involve sampling as little as 1 percent of a target market” (SFGate, 2012, para 3). The main downside of primary market research over that of secondary is that is expensive to conduct.

Market research indicates decisions made by a business, in this case Tesco, by helping the decision makers understand undercurrents of its market. This process involves research done on customers, competitors and the overall marketing environment.

Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.

Market research is utilized by companies to make the right decisions when it comes to

Quantitative research deals with numbers and is measurable. Some examples of quantitative data are cost, number of participants and time. This type of research is systematic and uses the more traditional scientific method of data collection and presentation. Qualitative research has data that is nonnumeric in nature and it is difficult to measure. As the root of the same suggests, it gives a quality description of the data being viewed. It can include descriptions or verbal responses. Qualitative data is subjective in the sense that the answer can be different amongst various people.

PRIMARY RESEARCH (e.g questionnaires, surveys), SECONDARY RESEARCH (e.g Inside Business: sales records, stock records) (e.g Outside Business: gov stats, media)

Primary research is where we get information straight from the customers. These could include interviews, questionnaires, analysing purchase records and feedback. Secondary research uses published information such as yellow pages, newspaper reports and articles in trade journals.

Primary research. This has to be gathered first and to answer certain questions that are related to the project; therefore it is more time consuming and expensive. Primary research is considered to be a reliable source of information as it is coming directly from consumers.

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

General speaking, quantitative research is thought to be objective, however qualitative research often involves a subjective element. There are differences designs in qualitative research in comparison to quantitative research. Qualitative research involves words, pictures, or objects; Quantitative involves data in the form of numbers and statistics.

When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective. Moreover, market research can assist a researcher in making accurate decisions and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also depict the