Use Of Photography And High Quality Product Photography

Early Landscape photography used the same principles as painters in order to create pieces of art. Before the 18th Century, artists used landscapes as backdrops and as a frame for the principal subject. Towards the later part of the century, however, artists such as Nicolas Poussin started to romanticize the environment, instead using it as a principle subject in paintings.

My product was a big success. At first, I didn’t have a camera to take my pictures,

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

When someone looks at an advertisement there is more that meets the eye than just pictures

A reoccurring topic of the essays, concerning photography, discussed during the course is the future of professional photographers/photojournalists. Some believe that the easily accessible spread of amateur photography can and has put a strain on the works of professionals. However, with magazines such as National Geographic still in print after over a century, it raises some questions. Though the spread of information, and thus photography, has increased the platforms and need for professional photographers and photojournalists still exists.

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

The sales of Goods Act 1979 is a law that is there to secure customers, furthermore, it's there to guarantee that every product that has been promoted ought to be precisely the same as the way it was seen on the advertisement furthermore it ought to fit its motivation and the nature of the merchandise ought to be palatable. This implies any items that are being sold needs to fit for its motivation. These influence the showcasing as it implies that any advertising would need to depict their items exact.

Experimentation - An experimental photography technique can be defined as anything that we use to change a photography in a way that differs from just taking a photograph. It is a mean of depicting a visual image that does not have an

Legally, the issue has been brought up that alterations and the deceptive nature of an edited photo can potentially violate consumer protection laws in the US, specifically the Federal Trade Commission Act (“FTC Act”) and the Lanham Act. The FTC Act of 1914 covers methods of unfair competition, and it was changed in 1938 to include “unfair or deceptive acts or practices” declaring that unfair or deceptive methods of competition that affect commerce are unlawful. Little change or clarification has been made to its wording since 1964, making it difficult to keep up with growing technology (Brown 94) Unfortunately, a lot of the wording in the document assumes that speech is the key offender in deception rather than the image. However, the United

I agree with your post. Perception is highly important when determining if products are worthy of purchasing. We want to know if the product has a wow factor and appeals to our tastes, likes, and ability to get the job done with minimal effort and time. Furthermore, how we perceive value such as image, prestige of the company and product, will we be satisfied with our purchase, and whether the product is safe and reliable play a major role in deciding upon if a product meets our expectations and needs.

As a key component to products being sold, photographers believe that Sex sells. In a survey that I personally conducted I asked 5 males and 5 females, whether or not erotic imagery of in-shape men/women in advertisements affected them in any way. My results proved that the women were not intrigued by the advertisement, compared to the men. The media will go as far as this to capture your attention so that you can read the words. Sex has always been a hot topic , so using sexy images of models in the eyes of the media, is a must. Soon we will come to the conclusion that sex does not sell, it is only lack of creativity and it will soon become a myth.

* Advantage: It can efficiently satisfy both customers’ needs and company’s objective. Moreover, good photography advertising can affect on consumers’ evaluations of a brand and using emotional advertising is better remembered than informational one.

I understand the need for beautiful ads to sell products, it is a form of merchandise marketing, it makes sense. All over the world, stars make money like crazy, and people think that if they look like a celebrity, it's a shortcut to being

magazines, on the internet, and practically everywhere there are ads. They make the customer feel as though they are not good enough, as if they have something missing. Weight loss products make claims, that are usually false, promising that the buyer will look and feel better about themselves. By showing pictures of other's results after using the product, a customer could be convinced into investing in the product themselves. Beauty products are advertised in a similar way. Usually targeted towards women, most of the time they contain pictures of beautiful women, using or wearing whatever lipstick, nail polish, or shampoo that the particular company is advertising. When a

Describe your chosen product attributes in the context of your positioning (hint: describe only attributes you can control: color, packaging, name, etc) (5 Marks Total)