Use Of Propaganda In Advertising

“When you ride ALONE you ride with Hitler! Join a Car-Sharing Club today!” The poster made

This paper will analyze the WWII era poster published and posted in 1943 by the Office of War Information, titled “1778, 1943 Americans will always fight for liberty.” Like so many propaganda posters of the era, it shows American soldiers and includes the message, “Americans will always fight for liberty.”

Back when the war started in 1914 Canadians were very eager to enlist in the war. There were various reasons for these voluntary enlistments such as patriotism, opposition to Germany's invasion of Belgium, way to escape responsibilities, and a free trip to Europe. Unfortunately, this did not last long as the truth began to come out and casualties skyrocketed Canadian’s realized the sacrifices are not worth it. The number of volunteers began to wane by 1916 and canada was in a desperate need for more soldiers. Hence, the government decided to start creating propaganda advertisements. Initially, theses posters glorified the war but when that did not work they began emotionally blacking by initiating a feeling of guilt and unmasculine. Similarly,

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

If You Riding Alone, You Riding With Hitler In photo three it demonstrates that if you don’t want to ride alone with Hitler you should join a car-sharing club. The type of propaganda that is being used in the photo is logical fallacies. This is applying the logic that if you don’t want to join a club that shares a car with people, it draws the conclusion that you ride with Hitler. With this people are going to want to join a car-sharing club because they don’t want to be viewed as people that are in favor with Hitler. So this kind of propaganda convinces the readers to join a car-sharing club because they don’t want to ride alone with Hitler.

In the advertisement, “Think of Both Sides” the creator uses imagery to appeal to the disturbance that when you’re distracted while driving you could harm not only your own child but also someone else’s. The main focus of this advertisement is the two children that are centered in the print ad. Their facial expressions are made into one face showing how your child sitting in the back seat could have easily been the one crossing the road you are about to hit. This appeals to the viewers, parents, because it makes them scared thinking about how their child is in danger by something they could have prevented. Another appeal in this advertisement is the use of color in the background.

While the models are perfectly in line to come together as a vulgar image of a child about to get hit by a car, the message is clear. Do not be distracted and drive as one could end an innocent life, including their own child. The fact that the photographers used a child is far more powerful than an adult who is depicted in front of the moving car. A child a universal symbol for innocence. A child’s life is far more valuable to society than a twenty-five year old adult. It speaks volumes when a child is in danger. In addition to the image, there are the words “THINK OF BOTH SIDES” written next to the rear view mirror. With the “BOTH SIDES” in orange, it places emphasis on the fact that this could be the viewer’s own child or themselves driving the vehicle. It maximizes the message that is trying to be sent. The text interrelates to the image because it displays two children. One who is not their child, and the other one is. It makes the image more relatable to the audience, they will be more likely to be influenced to change their driving habits. After all, that is the ultimate goal of the

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.

In Book IV of The Republic, written by Plato, Socrates makes an argument for why an individual should strive to be just, or more importantly, why being just is more profitable than being unjust to the individual. The three parts of an individual: rational, spirited, and appetitive, must all strive to pursue truth in the just individual, but it is possible that this requirement may not be met while still profiting the individual. Through an analogy between justice in the city and justice in the individual, Socrates makes an argument that is impossible to accept on the basis of false assumption. The assumptions that the rational part of the individual must rule over the spirited and appetitive parts, and that just actions always engender justice and unjust actions engender injustice, can easily be shown to be false under certain circumstances.

Adolescents experience Piaget’s formal operations period of cognitive development. In this stage, individuals have to think about how reality compares to ideals, think hypothetically about different choices and their consequences, critique the reasoning of others, and debating matters of justice, meaning of life, and human nature. Early adolescents are starting to have emotional changes in their life. They are having greater intensity of positive and negative emotions-related to puberty, not age and they may make risky decisions in the pursuit of pleasure. In addition to adolescents, they need to know four skills in order to mutual problem-solve. Four of the skills are understanding others’ feelings and wishes, generating solutions so

The image is promoting car-sharing clubs by using propaganda to affect people to believe they don’t support their country when driving alone unless they go to these clubs. The picture promotes this by showing a man driving alone with the silhouette of Hitler beside him and the slogan “When you ride alone, you ride with Hitler”. The display wants to present that driving alone would be the equivalent of having Hitler besides the driver. Another example, is the types of propaganda used in this photo, which is fear and transfer. The photo implies fear by having the leader of the opposing country closer to the viewer in their vehicles, and they transferred Hitler’s image onto the photo to encourage viewers to share cars as a solution to get rid

Brainwashing and Mind Control are “best thought of as a series of techniques that are used over time to shape a person’s perception, cognition, emotions, decision making and behavior to such an extent that they have lost their freedom of choice” (Mind Control Today). These techniques, once in existence within authoritarian and totalitarian governments, are increasingly being practiced by advertising companies and mass media. There are extensive similarities among the political and economic standards that cause negative impacts on society, as a result of adopting these mind control tactics. As Malcom X pointed out, “The media is the most powerful entity on earth, because they control the minds of the masses”.

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Civil disobedience is a topic that starts many arguments, is a widely debated matter by many, and can be used in a multitude of different ways. The act of civil disobedience can be noted in major works such as Sophocles’ Antigone and Dr King’s Letter from Birmingham Jail. Sophocles’ Antigone shows the inner struggle of a young woman who is dealing with a difficult situation between moral and spiritual obligation and a kingly decree. Martin Luther King Jr. is writing in response to a letter from some clergymen saying that the African American should stop their protests and explains the reason he and many others continue to incite civil disobedience. King encouraged others to use civil disobedience as a manner of making it known to the public