Use of Company Branding in the Marketing Mix Essay

Following this, a nationwide rollout of ‘JB Hi-Fi HOME’ stores occurred in 2013. As at 30 June 2014, JB had 182 stores across Australia and New Zealand, with 22 ‘JB Hi-Fi HOME’ stores (JB Hi-Fi 2014b). Given that whitegoods and appliances were only available in stores bearing the HOME name, an e-commerce site was simultaneously marketed as the primary avenue for whitegoods purchases.

JB Hi-Fi is an entertainment and consumer electronics chain store, providing a range of branded home electronic products and music records. The electronic industry is experiencing growth over the last few years mainly due to the introduction of a handful of electronic gadget which captures the attention of consumer. However, this growth focused on a few products such as smart phones, tablet, and music player while the rest of the products are slowing in terms of growth.

JB Hi-Fi Limited (JBH) is a specialty discount retailer of branded home entertainment products. The group's products fall into consumer electronics, car sound systems, music, Digital Versatile Disc’s (DVD’s) and white-goods. JB Hi-Fi Limited achieved revenue growth of 17%, EBIT growth of 23% and NPAT growth of 26% for the year ended in 30 June 2010

JB Hi-Fi is an Australian retailer of consumer electronics it began in 1974, where Mr. John Barbuto (JB) established JB Hi-Fi in East Keilor, Victoria. His main focus was to deliver a special range of Hi-Fi and recorded music at the lowest prices in Australia and New Zealand. Mr. John Barbuto sold the business in 1983 and by 1999 another nine stores were opened. In July 2000 private equity bankers and senior management purchased JB Hi-Fi. In October 2003, JB Hi-Fi was floated on the Australian Stock Exchange. This company still maintaining Barbet’s original philosophy, JB is one of Australasia 's fastest growing and largest retailers of home entertainment.

With the prosperity of the real estate industry, home improvement hardware market in Australia has grown into a more than 21 billion Australian dollars in a huge market. In addition, with Masters, which is joint venture metal home improvement, company between the Woolworths Group and the United States Lowe's, announced its withdrawal from the Australia market. So, as a result, its rival, Bunnings Warehouse, will face a competitive vacuum market. Thousands of other small companies not be able to compete with the giant, Bunnings.

The second company to be considered today is House of Fraser. House of Fraser is Britain's leading retailer of designer brands. It operates a chain of 50 stores in the United Kingdom. Its product range consists of clothing, footwear, furnishing and food. Some famous brands that the Group is trading include Gucci, Dolce & Gabbana, Armani. House of Fraser is quoted to the FTSE with a current market capitalization of 234.80 million. The groups strategy focuses on a) people development b) new store opening program c) develop brand d) reposition the home office e) information technology development f) supply chain g) cost saving.

It is interesting to see how branding, advertising, and marketing, that are in place to achieve specific commercial goals, completely rely upon the complex elements of human psychology, as well as on how cultural norms and values influence the individual. This has in fact been an integral concern of marketing historically; the mere presenting of a product or service is ineffective unless some reflection of its deeper value or meaning to the potential consumer is reinforced. In the mid-20th century, for example, advertisers placed a large emphasize on the post-war norms within American society, and stressed how products provided ideal supports for the idealized suburban household. This in turn affirmed existing ideas of gender roles so then, as now, marketing simultaneously employs and shapes cultural norms. This being the case, the ways in which socio-psychological principles are employed in branding, advertising, and marketing are intrinsically multifaceted and evolving as the cultures evolve. In a very real sense, marketing is perpetually “keeping pace” with social changes, just as it impacts on those changes through creating ideas exposed so widely to the society. As the following review of literature supports that, social and psychological concepts and principles are essential to successful marketing and branding, just as commercial agendas seek to instill or reinforce traditional norms going to product appeal.

The analysis was made on the annual report for the year ended 30 June 2009, of the company “JB Hi-Fi Limited” which is one of the largest retailer chain groups for home consumer products such as consumer electronics, electrical goods, software including music, games and movies. The company is operating with 123 stores (106 Branded JB Hi-Fi) spread across Australia and New Zealand, who’s head office is in Chadstone VIC 3148, Australia.

John Lewis is a chain of high-end department stores operating throughout the United Kingdom. The first John Lewis store was opened in 1864 in Oxford Street, London. It how has 49 stores throughout UK and its first concession opened in Australia in November 2016.

Examples include Lowe’s, Ace Hardware, Sears, 84 Lumber, Best Buy, Costco Wholesale, Menard, Northern Tool, Sherwin-Williams, Target, Wal-Mart, True Value Hardware and Lumber Liquidators. Through imitation and replication, principal rival Lowe’s, Inc. ($30.2B) has grown from a (1946) small family-owned North Carolina hardware store, to an international home improvement giant with over 1,700 retail outlets. Lowe’s Inc. ($30.2B) is now the premier challenger to Home Depot’s competitive advantage as these firms manifest duopoly characteristics in the US home improvement industry. According to the Data Monitor Group, the maximum capacity of the US home improvement market is 3,500 stores. With Home Depot Co. ($51.1B) and Lowe’s, Inc. ($30.2B) collectively operating at that level, both companies have begun to focus on international markets for future growth.

JB Hi-Fi was established in 1974 by Mr. John Barbuto. He opened the business with only a single store in Melbourne, Victoria. He had one main vision when he started up the business and that was to sell a high-quality range of Hi-Fi products at the lowest prices possible in Australia. In these first years, the JB Hi-Fi business concentrated on the music market selling Hi-Fi equipment and vinyl records.

JB Hi-fi was established by John Barbuto (JB) in 1974 and opened its first shop in Melbourne. In 1983, it was sold to Bouris and Rodd who expanded the company and, later on, sold the majority of their holding to a private equity, Next Capital Pty Limited. The company’s share was floated in Australian Stock Exchange in 2003 at IPO price of $1.55.

Identify consumer priorities, needs and preferences. In what ways do they impact the marketing mix.

"Our success for shareholders is the byproduct of our commitment to long-term decision making and operating in the interest of all stakeholders, including guests, associates, and franchisees. We believe this transaction with JAB offers the best way to continue to operate with this approach," Shaich said in the statement.

JB Hi-Fi was established in the Melbourne suburb of Keilor East by John Barbuto in 1975. Barbuto sold the business in 1983 to Richard Bouris, David Rodd & Peter Caserta who expanded JB Hi-Fi into a chain of ten stores in Melbourne and Sydney turning over $150 million by 2000, when they sold the majority of their holding to private equity. It was subsequently floated on the Australian Stock Exchange in October 2003.[2]