Use of Cultural Reinforcement in Advertising Essay

     Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted in ESPN The Magazine takes advantage of his immense popularity. In an attempt to expand the companies influence Jumpman23 uses professional baseball player Derrick Jeter to send its message and promote its apparel. In the essay “Absolution for Sale,” Charity

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

The home of the brave, the land of the free, and also considered the best country on Earth: the United States of America. Reality, however, completely contradicts this statement. The average American shows tendencies of having a small attention span, an easily influenced mindset, and ignorance. The Super Bowl, one of the biggest events in America, has millions upon millions of people watching yearly. In this past super bowl, An estimated 103.4 million people watched according to CBS news. For the majority of individuals, however, the commercials stand out from the football game as more entertaining. For this reason, having a commercial during the Super Bowl gives companies a spotlight in the hope of gaining publicity for the product or service.

The Nike commercial, “Nike Short A Guy”, was about a young man that was needed in many different aspects in sports, whether it was from amatuer leagues or professional sports competition. The commercial’s purpose was first to make the audience and consumers buy Nike equipment; but it also to showed the depth of Nike, and the many different sports in which they have Nike gear for. Ethos was used throughout this commercial in order to persuade the audience to purchase Nike. The intended audience here was sports players; but more specifically children that play sports.

The NFL benefits from having football being a common conversation point in schools and workplaces. From fantasy football leagues to highly intricate betting in Las Vegas. There is not just passion, but dollars and time being invested by the end consumer. The NFL saturates Thanksgiving television, it’s players are often celebrities, its story lines are on the tip the American male. Knowing the game of football is often a rite of passage. Football is American tradition. The NFL clearly has it’s place in American culture. It is evident in the outpouring of corporate sponsors into the league. Companies recognize the visibility NFL players offer to their products and the NFL leverages that back into its brand. All aspects surrounding the sport are sponsored. From the sports drink the players slurp then dump on their coaches after victories—to the on-the-field tablets branded with the iconic window for drawing up plays. The jerseys, cleats, gloves, hats, helmets, pads—and that is just on the field. There’s food, cars, watches, headphones—it seems everything that scrapes past the NFL becomes sponsored in some way. Backing from the NFL appears to currently have exponential upside increasing brand awareness.

Every fall a majority of Americans count down the days to the start of every NFL season. It is the time of the year when people look forward to traveling to their favorite team’s stadium, or powering up the big screen to watch the game. The NFL provides an outlet every Sunday for people to relax and enjoy exciting entertainment. Everyone looks forward. So many people have invested themselves into their favorite team by purchasing season tickets, sporting countless items of team gear, devoting many hours to fantasy football, and gambling. It is no secret the level of impact that the NFL has on so many people of all ages and genders. The NFL does a great job marketing their product

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Most people watch the Superbowl for the actual game,but some people actually enjoy watching the commercials more. Superbowl commercials cost millions of dollars and are made to convince millions of people to buy their product,so they have to be persuasive. Here are some ways that these commercials persuade you to buy their product or service.

Just as Lombardi affected the early Super Bowls with his coaching style and character, the Super Bowl, itself, has attained a greater-than-life presence influencing the world today. With NBC and CBS being the only two television stations broadcasting the first game, there are now an uncountable number of stations showing the Super Bowl today. The advertisements are talked about just as much, if not more, than the game itself. Of all viewers that tune in during the game, eight percent are only watching to see the commercials; the average cost for a thirty second commercial has gone from $42,000 for Super Bowl I to most recently three million dollars for Super Bowl XLV (“NFL Super Bowl”). Even though the big game is only played once a year and lasts for

Most of us have probably not seen the ESPN commercial featuring the 2013-14 Texas A&M Mascot Corporal, Parker Smith. These commercials first aired in August 2014, and have since become an entire series of very popular multimedia commercials for college athletics. however, what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial for Texas A&M University: “The SEC Network 'Take It All In' -- Texas A&M Extended Cut.” Although this commercial does astonishingly little to actually depict the product it is advertising, its clever and inconspicuous use of modes of appeal persuaded a copious amount of people to purchase the SEC Network from their cable or satellite providers. At the

The National Football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is by far the most watched single game event in the country and gaining popularity exponentially worldwide. Their championship, the Super Bowl, is arguably the most watched television program in that particular year. In NASCAR, the Daytona 500 is their “Super Bowl” and is a very large event in its own right. Corporations all over the world jump on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the major NASCAR races are very visible names and products that we already know

The Super Bowl, an annual championship game of the National Football League between the two best teams, one from the AFC and NFC division. This needs to be explained because most would see the Super Bowl as a time slot for entertaining commercials and an ad sponsored halftime show. According to Affluenza “thirty-second slots during the Super Bowl have sold for much as $1.6 million each”(155). Of course this book is out dated, so the number has increased throughout the years. The idea is still same; companies spend a fortune to buy all possible ad space. The reason, the Super Bowl, frequently is the most watched American televised broadcast of the year. Companies will continue to find ways to fit ads into the Super Bowl by taking bits and pieces away from the game. Examples like the pre-game, halftime and post-game shows, the

In today’s society we all have diverse opinions; therefore, it is challenging to meet the criteria that the public insists upon. Unfortunately, we are all victims of contemplating whether or not our surroundings are good enough. I can still vividly see my friends and I, sitting on a coach the evening of the Super Bowl, judging every commercial as it came along. Although, this advertisement had a spark that intrigued me. Super Bowl Baby Legends adequately supplies the perfect combination that no human can deny, football and

The sport was initially glamourized with fireworks and celebrity’s singing the national anthem and halftime performance by big celebrities and extravagant performances. The super bowl has created an illusion of having great value which is why the firm’s and brands pay large amounts, this however does increase their sales and the economy does boost after the super bowl encouraging the advertisers to continue to do so. The commercials aired are to such an extent they make up for half of the three-hour game, the game time is an hour for football even when the ball isn’t in play, this allows the commercials to be played while the game is on, it leads to twenty commercials breaks with over a hundred advertisements. The action with the ball was calculated to be only eleven minutes, this is the extent to which the game is