Use of Psychology in Fashion Essay

732 Words3 Pages
Robert E Reyes

The Use of Psychology in Fashion Design Psychology plays a major role in every professional creative field. The art of fashion design is not an exception. Fashion uses psychology in many different ways, from getting customers to purchase clothing, to self-expression in the clothing, to analyzing psychographics in a population to identify a potential target market. First impressions are made largely on how a person’s attire looks, through use of color, fit, and design. Emotions and moods can be evoked through fit and color on a person’s body. All these effects on the human brain and psyche are taken into great consideration when designing garments. Psychographics are used to classify people into like-minded groups.
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These moods and emotions affect the brain and behavior of the onlooker, causing them to either want or reject the item. Just like personal tastes in art, the consumer uses art as a form of expression and personal taste, hinting to others elements of their personality. As stated before, psychology is a form of self-expression, and a form of visual communication. The way one dresses may put one in a fashion subcategory. These subcategories are thought of as a whole and are subject to judgment and discrimination of sorts. For example, a person with many tattoos and a vintage style of clothing may be viewed as a “hipster”, and hence the viewer may assume many things of the individual. The fit of garments say many things about oneself. Made-to-fit clothing on men in the business world is more respectable than non-tailored clothes. With women, skirt suits create the balance between attractiveness and masculinity in order to appear respectable, much more than the overly aggressive pant suit. One may see the effect of clothing when one researches on how to dress for an interview in order to make an impression upon the hiring manager. Clothes are the way people express themselves in Western culture without the use of words. One can tell many things about a person based upon the way they are dressed. While many things may be erroneous when judging someone by the way they
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