Use of Social Marketing to Control the STDs Pandemic Essay

On the other hand, the causes of STD’s are probably growing by the numbers. Almost 1 million people die of AIDs/HIV each year. Due to recent history of STD’s the sickness was only in one part of the

Many questions and concerns have come about regarding this promotion of condoms being distributed in public schools. Will it lower teen pregnancy rates? Will condoms reduce sexually transmitted diseases? Will the distribution of condoms in public

This deal with addressing the community, family and social networks that people are part of. Nurses should in this case analyze the different social environments that people live in so as to successfully address the AIDs pandemic. This is mainly due to the fact that people may tend to form their attitudes towards the disease depending on their social network. Nurses should form groups, and educate the people as a community, about the effects of the disease on both the community and family, an undertaking which will raise awareness among the community members. This is likely to help the community to be cautious and responsible for their actions, as well as prevent the promotion of any negative values that may increase chances of people in the society acquiring the disease (Levine & What Works Working Group, 2007). Additionally, nursing should address the issue of stigma that family and social networks have towards the AIDs pandemic and those suffering from it, and which hinder people from seeking help and knowing their status (Qubuda & Mphumela, 2009).

HIV and AIDS have had a great impacted throughout varies countries. As an illness with no none cure, it is essential to promote prevention among those at risk. Thailand’s “No Condom, NO sex: The 100% Condom program” was successful at greatly reducing the cases of new HIV infection cases (Levine, 2007, p.10). Thailand’s program has the advantage to serve as a building block to many other countries experiencing high levels of HIV/AIDS infection, but is limited due to

On numerous occasions, with a wide range on differing issues in the U.S. and abroad, social marketing has been statistically and quantitatively proven to work. Just take a look at these few examples:

To this end, the goals of social marketing, as opposed to commercial marketing, is to elicit positive changes in the behaviours and opinions of the population that will positively benefit society on a local, national and international level.

The implementation of HIV prevention strategies such as Pre-exposure prophylaxis (PrEP) is a method in which individuals who practice risky behavior take a pill that will prevent them from becoming infected with HIV. Storytelling and new media activities is used to spark the interest of this population. “For example, Keep it Up! an interactive online program focused on healthy sexuality, relationships, and preventing HIV was recently found to be feasible and acceptable among diverse YMSM” (Macapagal, Birkett, Janulis, Garofalo, & Mustunski, 2017). Subsequently, there was an increase of condom use by the young men who participated in this program. The intervention program called Popular Opinion Leader (POL) focuses on training individuals such as the young African American (MSM) to encourage members of his community to practice safer and healthier sexual behavior

For this health promotion assignment, the subject I have chosen to discuss is sexually transmitted infections (STI’s). STIs are spread from one person to another through intimate sexual contact but can also spread through non-sexual means such as via the blood or from mother to child during pregnancy (World health organisation (WHO), 2016). According to Mudhar (2013) groups that are particularly at a higher risk are young adults, men who have sex with men (MSM), black African and Caribbean communities. With more than one million STI’s acquired everyday worldwide, it is a major public health issue within society (WHO, 2016). Even though the overall health of the population in England has significantly improved over the past 50 years because of the highly valued NHS, health inequalities are still a dominant feature of health across all regions in England and many people still find it hard to accept that serious health inequalities still exist (Marmot, 2010).

1. Comment on the Brazilian and Indian governments’ strategies for the prevention of AIDS via the marketing of condoms.

In the last three decades HIV/ AIDS has become the one of the most notorious and widely spread diseases in the modern world. Its discovery in the late seventies prompted worldwide concern. The one thing that has become the most bothersome thing about the HIV/ AIDS epidemic is prevention. Prevention or stopping the transmission of the diseases is hindered by factors such as: denial or non-acceptance by infected persons, unsafe sex, and non-disclosure by infected persons to their at risk sexual partner(s). According to Alghazo, Upton, and Cioe (2011):

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

In the past decades, the marketing environment has been changed radically. The approaches and philosophies of marketing have undergone a gigantic impact from the new social channels. Social marketing has emerged as required in the context. Kotler,P. and Zaltman,G (1971)

Societal Marketing: The marketing idea that they first asses the needs of their target market and then attempt to directly attack the market than

Use of condoms to encourage practice of safer sex. This is taught in schools, seminars for the youth, churches etc.

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.