Use of Social Media to Improve Knowledge Sharing in Multinational Organization

2864 WordsJun 4, 201312 Pages
USE OF SOCIAL MEDIA TO IMPROVE KNOWLEDGE SHARING IN MULTINATIONAL ORGANIZATION TABLE OF CONTENT 1. INTRODUCTION OF SOCIAL MEDIA………………………………………………..3 * Definition of Social Media and the Different Types of Social Media 2. BUILDING SOCIAL CAPITAL………………………………………………………….4 3. IMPROVING KNOWLEDGE SHARING………………………………………………5 * Knowledge Sharing through Social Media * Description and examples of how Multinational Corporation uses Social Network Sites (SNSs) to share knowledge information of the organization. 4. SUPPORTING INNOVATION…………………………………………………………7 5. PROBLEM SOLVING…………………………………………………………………..8 6. RISKS OF USING SOCIAL MEDIA…………………………………………………..9 7. CONCLUSION…………………………………………………………………………11 8.…show more content…
According to Campbell in order to achieve key business strategies and goals, social media and innovation have to be closely tied to (Campbell, 2010). Organization has to first identify which social media outpost source to establish their presence, it can be done through company blog, Facebook or Twitter. Presence must be constantly monitored and monitoring can be done using team approach whereby a team of employees are settled to be responsible in managing the account. Through social media, organization is able to monitor the voices of customers’ view as well as track competitors’ current new update efficiently in order to stay abreast and encourage creatively thinking in the organization, as well as advising for your new product with just a simple tweet or post. In Appendix 1 and 2 are some examples of how a multinational organization named Baskin-Robbins uses Facebook and Twitter monitoring to get views and communicate using two way communications with their customers. According to an online article from Global Intelligence Alliance, they state that there are plenty of benefits of social media techniques for innovation management. That includes improved understanding of existing and future trends in market, early warning of disruptive technologies/ innovations within or outside your industry, identification of alliances and networks within your ecosystem, unbiased
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