Use of Social Media to Improve Knowledge Sharing in Multinational Organization

In addition, with the growing use of social networking sites like that Twitter or LinkedIn, corporations are now searching for useful methods for conveying their messages inside their particular marketplaces. At the present, a lot of people make use of these platforms for personal communication, interaction with

According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.

Ladies and gentlemen, every beginning will be an ending. We have come to the conclusion. As we have seen, social networking can give benefits to our business. Among benefits that can social networking contribute to our business is by build up your online reputation and your brand. Apart from it is social networking give as much as you take which mean that you can promote your product and publish it at Facebook or Twitter for example and attract customer attention to buy your product. Last but not least, remember that there are a lot of advantages of social networking that can generate your profit and reduce cost at the same time.

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

However none of these companies have been able find and determine an effective method that will aim to attain the competitive advantage. The importance of this research is to determine how social media strategies can be implemented and utilized to ensure that the competitive advantage of the companies is realized (Campbell, Coff, & Kryscynski, 2012). Additionally this research will highlight the prominence of utilizing social media strategies in the companies' management as well as marketing. It is without a doubt that the main objective of any company is to achieve utmost success in the market despite the prevalent competition that already exists. Moreover the success obtained should be a long term endeavor that eventually ensures that the companies' attain their main goal and retain their competitive advantage. In so attempting to achieve the companies' goals and maintain their competitive advantage, comes the need for social media strategies that work towards ensuring the company maintains its customers and also reach their maximum revenue collection targets. The goal oriented strategies employed by any company should meet the SMART framework which translates to having specific, measurable, attainable, relevant and most importantly timely. The SMART framework will ensure that the social

In the Information Age, social media has become the new top marketing platform for businesses. Whether big or small, businesses are turning to popular social media channels like Facebook, Twitter, and Instagram for their marketing strategies, since social media has become the new resource of large consumer outreach and high revenue increase.

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Social media is the most common technical tool which is being used by the complete society in recent days. In addition, it plays a paramount role in the business world to maintain a continuous and flexible contact with the company employees. Further, there are two types of social media sites which are enterprise social media site and the consumer social media site. Enterprise social media network is for private use and the consumer social media is available to everyone in the society. Moreover, using this social media in the work place is accompanied with some benefits as well as some privacy difficulties. This paper explains the organisational use of social media, advantages as well as the

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.

A colleague and I decided to write an e-book on area of mutual interest, photography. As this project required the sharing of many photographs that are protected under our copyrights and a large volume of text we chose to create a knowledge-sharing system. The first part of the knowedlge sharing system is a password-protected Account on Flickr that enables each of us to upload our photographs in confidence they will stay outside the public domain while we work. We created a separate system fro our writing. A password-protected area of Google Docs is used for managing the outlines of the documents and the working drafts of the e-book. An external blog is used for getting feedback on the e-book's written content using a technique many consider to be crowdsourcing. These specific platforms are all accessible via mobile devices, and also across various operating systems incouding Apple iOS, Android and Microsoft Windows.