Use of Technology for Long-Term Growth and Business Sustainability

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Social Media is a forum that is heavily influenced by consumers and has become a very poplar way of doing business and expanding it and making people aware of your business. According to Oxford Dictionary social media is “Websites and applications that enable users to create and share content or to participate in social networking.” (Oxford Dictionary, 2015)

Social media isn’t just for updating people on what you are doing in your life but it can also be used to help generate sales for your business. This can be done on nearly any platform that you’d use for personal purposes. Social media sites have millions of people on them and they could be your next customers if you seek to gain more exposure through social media. Not only can you have your brand out there to create awareness, you can also run campaigns to create sales, build relationships with customers, gain feedback on your products or services, give promotion details, create loyalty programs, tank higher in search engines, and it can minimize your advertising costs (Adweek). Some of the main social media platforms are Facebook, Twitter, Instagram, YouTube, and Yelp.

According to Jay Baer, social media is the fuel that set your content on fire. Social media is trending for businesses because it acts as a marketing benefit that exceeds the traditional medium and acts as a link between companies and customers. Anyone who has easy access to internet can create a social media platform. It is a totally free platform, it brings about brand awareness, increase communication and helps improved customer service. A great number of giant companies are looking into social media marketing initiatives. Social media is hitting the air waves and has skyrocketed.

The fact that many people use social media to discuss their thoughts and views online, has caused business to alter their communications and marketing strategies to better fit the new mean of sending out messages. Social media is presently used in place of the “old-fashioned” marketing tools, such as TV, billboards, radio, etc.

Marketing in general it is the process to determine what products or services can be of interest to customer. Social networks or Social Media help in improving the marketing of organizations to new insights about the brand, which offers innovative ways to implement the basic marketing programs, as well as new methods to win in online discussions of important business.

First of all, social media has become a great tool for marketing. Today, almost every business uses social media to advertise their products and brands online. According to the article, “21 social media marketing statistics you need to know in 2017”, it states “There are 40 million active small business pages on Facebook and 4 million of those businesses pay for social media advertising on Facebook”. Social media is creating opportunities for small business to reach their customers more easily. Businesses have the opportunity to advertise for free or pay these platforms to reach a wider customer base. On the other hand, many individuals use social media which companies take into account. Therefore these companies have come up wit a strategy to market to customers online. It is easier to get to those targeted customers from these sites rather than advertising through television or the radio. Social media also gives the opportunities for companies to have a closer connection with their customers online. The Internet is becoming number one in advertising surpassing television advertising. Businesses have the opportunity to advertise through the internet at a cheaper cost. It helps them raise brand awareness for their products. Networking sites like Facebook are not the only way to advertise, but few businesses use Twitter,

Technology has become a groundbreaking opportunity and advantage in the business world, especially for marketing. With technology, marketers can market on social networks, text messages, the app store, etc. Technology has become a huge source in expanding a brand and marketing a brand in ways that were not possible before. More people are spending more time on mobiles, tablets, and laptops than in an actual store. So marketers have to reach customers through all of these devices in real time and create campaigns that will work across social media, display advertising and e-commerce (Benady, 2014). Marketers are using technology to reach out to certain target markets as well. The social media outlets include: Facebook, Snapchat, Instagram,

"Social media are online media where users submit comments, photos, and videos- often accompanied by a feedback process to identify "popular" topics." (Kerin & Hartley, 2016, p. 540) "The ease and speed with which social media enables individuals to create and distribute content make it one of the most powerful mediums of our time." (Agresta, Bough, & Miletsky, 2010) Marketing managers understand that social media marketing strategies both similar to and different from traditional media marketing strategies in more ways than one. To begin with, they both can be created with the purpose of reaching specific amounts and groups of people. One of the more obvious differences is the expense of each and

Social Media helps businesses to have meaningful conversations with their customers. Relevant social media platforms include Facebook, Twitter, LinkedIn, Instagram, Youtube, Pinterest, and Snapchat. Each of these different platforms have pros and cons. Facebook can help to connect with the community, boost traffic and sales, as well as find new customers. Twitter is best used as a real-time way for businesses to connect with the community in short, easy to read messages. Linkdin helps to connect businesses to other proffessionals and businesses in their industry. Instagram is a good place for photos and videos and can help promote the culture of the brand. Youtube can be used to promote new products and services, and use a series of

Out of all the marketing techniques used today, the one that has created a lot of buzz and controversy is social media. Business nowadays cannot think of flourishing without the aid of social media. It has been the most effective way of boosting the sales of the business since it gives the marketers a voice to communicate with peers, customers and potential customers. Its unbeatable growth has made it a valuable marketing tool for business regardless of size, demography and product or service.

Good Morning ladies and gentlemen. The 21st century has introduced the world to a new era, a technological era where everything can be found by the click of a button. The internet has transformed from an idea into a necessity, with over 3 billion recorded users and growing. Two thirds of the internet’s users are also active on Social Mediums such as Facebook, Twitter, YouTube and Instagram (Kemp, 2015). Due to the increasing popularity of Social Media, it has become a key aspect of marketing campaigns and has introduced a whole new component to the marketing industry. Social Media Marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. It 's all about being able to identify and understand your customers and refers to the process of gaining traffic or attention through Social mediums (SearchEngineLand, 2015). As traditional marketing methods such as billboard advertising or the use of brochures grow rapidly out of fashion and are less effective it’s no wonder as to why businesses, both big and small have taken to social mediums.