Use the Virtual Organization Link on the Student Website to Access Additional Company Information on Kudler Fine Foods.

1334 Words Jul 18th, 2011 6 Pages
Kudler Food’s Marketing Strategy
Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla, Encinitas, and Del Mar. Each store is located in a high profile area with stores up to 8,000 square feet. Kudler at each location carries bakery and pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler’s mission is to offer the customer a pleasing and delightful shopping experience. Kudler’s Fine Food’s “shops the world” and only purchases the finest quality of products. Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the
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Since price is not a determining factor with most of Kudler’s customers, this is focused on finding specialized items. “Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods” (Kudler 's Fine Foods).
Weakness in the Kudler Plan
Currently Kudler is offering surveys on the website to rate customer experience. Kudler needs to do these surveys in store. Even though the internet is a valuable tool in marketing, and is used by consumer’s everyday, more people are more apt to fill out a survey in-store, then online. Having a survey print at the end of the receipt or having a person actually asking customers to fill out surveys would benefit more. During the in-store parties surveys could be filled out also.
The in-store parties will generate increased time in the store and word of mouth marketing. Kudler would need to rely heavily on social media to organize and discuss the upcoming events to encourage attendance. Social media such as twitter and Facebook are used and checked by the demographic Kudler wants multiple times a day. Surveys can also be posted on Facebook and twitter. Surveys should be on a number scale instead of a choice of

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