User Generated Content Essay

Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.

With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Yes, these advertisements are effective because they cause teens to want try these new things including food, electronics, amusement parks, etc. These same advertisements cause a huge monetary gain towards the things advertised and cause obesity due to the unhealthy food. I think they are unethical because psychologists who help advertisers are essentially helping them manipulate children to believe in the capitalistic message, when all the evidence shows that believing in that message is bad for people.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)

The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases. According to Hayes, Hendrix and Kumar, social media involves three distinct components. First, there is a new level of two-way engagement with key target audiences. Today, people expect

Social Media is “one of the hottest emerging industry trends- social tv.” This is characterized by customers using social networks to interact with other viewers about the program they are watching. The social buzz can drive ratings. Social Media links that will be implemented are Facebook which will be devoted to customer comments on news and other  WPTV media. Twitter will be devoted to news that is intended to be passed around quickly. You tube will be used for audio and video clips.

This paper discusses the growing success of The Huffington Post. The online publisher has become a prominent online news source over the years and this paper examines the success, while relating The Huffington Post’s strategy to common marketing analysis tools such as the Porter Five Force Analysis, as well as discussing four different revenue models for online publishers.

Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads, everything from the billboards in the back ground, to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the television and advertising industries to keep the balance between appropriate advertising and content. He uses evidence and examples of virtual advertising that relate to the audience as well as his well-educated tone of voice to make his claim, and

Every day, society is exposed to over countless advertisements through various forms of media. Since its creation, media has continuously influenced people in many aspects of

The small space users are given to display their content free of charge (e.g., Facebook timeline) can be viewed advertising space that Facebook’s clients can use, which helps the company (Facebook) and its capitalistic partners make a profit at the expense of users. In exchange for the advertising space Facebook creates for their partners/clients, users are given an alternative for communicating with friends and loved ones, sharing their life events, and staying updated with things they have an interest in (e.g., favorite soccer team). In this sense, the millions of Facebook users are seen as another tool for creating surplus value (revenue). Facebook benefits from their users being active on their site because more opportunities are created that can benefit Facebook’s clients, which results in more alienation as most users are not guaranteed a return on their investment in Facebook (activity). Users constant activity on the site ensures that Facebook’s partners will have more people they can market their products to. Every update is organized so that Facebook’s clients are able to tap into different populations easier and more efficiently. In this sense, companies that purchase rights to advertise their products are the capitalist class that through Facebook are able to profit at the expense of the proletariat (users).

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

Third, for the further development, Facebook raises its reputation and amplifies its brand value. More people get to know the company and join in the Facebook. That is to say, Facebook attracts more users and expands the market share.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.