Uses Of Pathos In Bernard Roth's The Achievement Habit

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Bernard Roth begins the first line of the first chapter “Nothing Is What You Think It Is” of his book, The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life, with the phrase, “Your life has no meaning” (Roth 15). In the second paragraph, he goes on to explain what he means by the statement. Roth is trying to get you to change your perspective on life, your behavior, success, and happiness (15). Throughout the rest of the chapter, Roth uses this basis to explain that everything is within your control; people can control their actions and reactions to situations. Being a professor at Stanford alone could give Bernard Roth plenty of credibility on its own. However, it definitely helps that he has 216 publications in various journals and books, has a mechanical engineering doctorate degree from Columbia, and is also one of the founders of the Hasso Plattner Institute of Design at Stanford (“Bernard”). Roth does extremely in getting this idea to come through in his text with various use of ethical appeals (ethos), logical appeals (logos), and emotional appeals (pathos). Roth has plenty of experience to be able to write a book on design thinking, and changing the way that one thinks and looks at life. However, his use of ethos really makes the reader pay attention. His tone is what really makes this book captivating and gets you thinking. He gives examples of not only himself but other people that he has met throughout his life, for example when he tells
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