Uses And Gratifications Theory Essay

Television has a widespread influence on everyone, especially children. Children are impacted so much by the things they have seen and watched on TV. They learn many things from TV, but their social skills and other learning abilities slow down. Watching TV numbs the mind of children and keeps them inactive from daily exercise. Furthermore, speech delays can occur in children who watch excessive amounts of television. Television programming such as MTV, Adult Swim, and Family Guy exposes and promotes negative

“Television has changed the American child from an irresistable force to an immovable object.” (Peter). There was a time when all children wanted to do was to run, play, explore, and be adventurous. As time evolved, children have found more interest in television. Statistics show that a child spends 900 hours per year in school,and they spend 1,200 hours per year watching television. When asked to choose between watching T.V. and spending time with their families fifty-four percent of four to six year olds voted they would prefer to watch television. Television has changed the mindset of children over the years it has been proven that the more programs they watch, the more harmful it is to their brain development. T.V.

Television holds an important part in most of our lives. From a young age, we spend countless hours sitting in front of a television set. Every year there are new shows created, and our favorite shows are renewed for another season. There are numerous programs to choose from. Television broadcasts are free, and there are also paid options for more diverse programming. We are fortunate enough to be able to spend on average a third of our leisure time watching television all from the comfort of our homes. Given the incredible reach that television has on our lives, we can say that television has a significant impact on our lives.

Carson Namen English 1 H Mrs. Bardin 5/1/17 Fire! It is hard to imagine firemen starting fires instead of putting them out. Yet that is what occurs in Ray Bradbury’s novel, Fahrenheit 451. Writing in 1953, Bradbury warns readers about a future that could happen. Bradbury notices dehumanization in society as technology makes people become less personable and less capable of independent thought.

This model serves to illustrate that media “is an integral part of the continuous process of cultural production and reproduction that characterizes everyday life.” (Steele, 556) This means that the media serves to shape values, as well as reinforce existing values and meaning that individuals attribute to their everyday

In the experiment group, children were asked to postpone their desire to eat marshmallow for ten minutes, but they were notified how much time left to hold their

Television is incorporated into my daily routine whether it is watching the news in the morning or a movie at night. When I watch the news in the morning I catch up on current events and other news. On the other hand. At night I watch movies for entertainment and enjoyment. Television is not just changing people into couch potatoes by watching “chasing fast cars, drinking lite beer, shooting each other t close range, etc.”, it also can be a daily tool to learn new things and catch up on current events.

Technology throughout the past 30-40 years has become more advanced and accessible than ever. The television specifically has developed extremely since its beginning. What started off as a single camera caption, has developed into a full fledge worldwide availability. Within the United States, the TV is a normal everyday object common in households, hotels, schools, and even restaurants. There are approximately 118.4 million household in the United States that own a television set ( The Number of TV Households in the United States from season 2000-2001 to season 2016-2017 (in millions)).However, the increased amount of time spent watching TV has had a tremendous impact on people, especially kids. The differences in generations throughout the development of the TV has led to many questions, all revolving around whether or not the televisions has had a good or negative impact pertaining to children. Time spent watching television affects the brain, ability to learn, and skill levels in different areas (source. In the book “Last Child in The Woods,” Richard Louv discusses how children in the 1940’s would watch out the window at the scenery and have conversations, while children now sit and watch a movie on a flip-down video screen without knowledge to the outside world (Louv 16-17).

Darrin Brown, Sharon Lauricella, Aziz Douai and Arshia Zaidi composed a study focusing on the uses and grats of the aforementioned genre as a means of better understanding the relationship between television and its audiences (Brown, Lauricella, Douai, Zaidi, 2000). Blumber and Katz’s theory on uses and gratifications suggest that audience’s choose to watch certain programs as it satisfies a particular need; in other words, people use a program to gratify or please themselves (Who Watches Crime Dramas and Why?, 2012). They identified four main uses and grats: entertainment and diversion, where there is an idea of escapism; surveillance and information, where people have an urge to become more knowledgeable in a particular area; personal identity, where there is a comparison between the characters and audience members; and finally, personal companionship, where audience’s become involved with characters as if they were real (Who Watches Crime Dramas and Why?, 2012). The uses and Gratification theory assumes that audiences use mass media as an outlet for satisfying certain needs and desires (Brown, et. al, 2000). According to another group of scholars, the gratification individuals get when using such media are both social and psychological in nature (Brown, et. al, 2000). In

Can you ever find some things for entertainment, information and communication all at once other than television ?. The answer more likely is no. As the matter of fact, researcher show that ninety nine percentage of household that possesses at least one television. Additionally the average of youth and adult spend time watch television is more than one thousand hour per year. These number is higher than everyone expect. With those statistic show above, its prove that television is one of the most important material to human life in both sociology and psychology. Since the television was developed, human life was changed enormously. In brief, without television, human life would take a slow process in development

When I came to USA I was thinking about making quick money because when you are in Africa you hear people saying in America everybody is rich. My husband told me you need to go to school first if you want to have a better life in the future. I came to school and I did not work for the entire 5 years. I put off the idea of working and dedicated my life to school. Successful students apply delayed gratification by making commitment through sacrificing themselves, developing growth mindset and having a passion for it.

In Growing Up With Television: Cultivation Process, Morgan, Shanahan and Signorielli assert that “long-term exposure to television tends to cultivate the image of a relatively mean and dangerous world (Morgan et al., 2009).” Rooted in the amount of time spent consuming content, the mean world syndrome is central to Gerber’s Cultivation Theory, or Effect. The theory states that they are viewing habits range from light to medium to heavy. Although subjective, the amount of time spent consuming content is a key component of cultivation effect. Morgan et al., noted that “the relative difference in viewing levels are more important than the specific amount of viewing (Morgan et al, 2009).”

The uses and gratification theory seeks to understand the uses of which people seek media to fulfill certain gratifications (Baran and Doris, 2006) by identifying how people utilize the media to gratify their needs and desire.

Even at the most tender of ages, children are already active in the use of the media. The television is the main media that the children are exposed to at this early age. It may seem that the children do not understand anything in the televisions and could lead to some disputing the idea of its involvement in

There is no doubt that when it comes to American youth television is one of the biggest influences by far. Many parents would love to say that their child does not watch that much TV but in reality they are spending a lot of time watching television or using media in some way. “The study by the Kaiser Family foundation shows that children ages 2-8 spend an average of 5 ½ hours a day “consuming media” kids 8 and older spend even more time in front of the tube nearly 6 ¾ hours a day” (Kaiser Family Foundation, 2005 ). Astonishingly, more time is being spent with media then doing homework, studying or even spending time with family. A child’s retention of what