Uses of Scientific Methods in Business

In the world of science, the scientific method is used to ask and answer questions through observation and experiments. In terms of business, the scientific method can be used to evaluate different concepts concerning management, marketing and other aspects of business. Similar to the science side there must be a research goal, a model must be formulated, data must be gathered and there must be an evaluation to determine the validity of the data, which then must be accepted or changes made.

In business, managers need to respond to any issues that may arise in the business. While one may be prone to do this based on past experience, the wiser choice would be to use business research to gather the information to make decisions as business research will increase the likelihood that the solution would make a positive impact. According to Business Research Methods, the definition of business research is the structured questioning which provides information by which to guide wise decisions that maximize the impact of the

Although, research is important in both business and academic activities, there is no adherence in the literature on how it should be defined. As D. Amaratunga et al. (2002) explained, it will come up from the many different offered definitions that there is an agreement which research is a process of examination and investigation as well as it is systematic, methodical and knowledgeable. There are three major research paradigms in business management and accounting: quantitative method, qualitative method and mixed method which they have individual approaches and the researchers gain specific results by using them; however, these methods have some differences from each other which it may cause some problems and deficiency in results.

Business research is a methodical process in which a company or manager recognizes a need for data in order to make effective business making decisions. “More specifically, it is a process of planning, acquiring, analyzing, and Disseminating relevant data, information, and insights to decisions makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance” (Cooper and Schindler, 2011, p. 10).

Business researchers utilize various forms of approaches to analyze and obtain information and data, and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results depending on the type of research being conducted and what the nature of the study is. The following will assess two different peer reviewed articles: one which uses a qualitative approach and the other a quantitative approach. It

When companies are faced with a particular dilemma, they seek the use of business research to

Kotler and Keller (2007) defines Marketing Research Procedure as “The scientific systematically procedure that includes the steps of problem definition, data collection, analysis and reporting of data and findings about certain issue if problem face by that organization”. The significance of decision making of market strategy and marketing depends on the conclusions derived from market research.

Easy access for people to research about work they don't know about. Technology maximzes efficienty with work. It allows easy access to question and answer

Innovation and creativity levels vary from person to person, but that doesn't mean those abilities can't be improved. With training one can show the idea of the business and how it can be improved with ideas. With training it can give an insight of what is needed for the future of the business.

(Sivaprasad & JangaJe, 2012): With the introduction of Information Technology in the business, every organization that comprises IT has started to take benefits of this technology. This is done by attaining the advantage over other competitors in the market, by providing new features to the customers after incorporating technology at the operational side specially, increasing the operational speed and reducing the probability for any error in operations. (Wen, 2012): IT also assists higher management in the process of decision making.

Understanding Information technology and management information systems are vital for the success or more importantly, help you avoid business disasters because information technology is most useful when it leverages the talent of people. The right people have to know how to use the information technology in order for it to be successful. Also to prevent the happenings an individual must also understand Management

According to authors Cooper and Schindler, The Study & Business research is the tools and process that is needed to lower the risk that may occur in decision making in Management. A business research inquiry is systematic and provides information that will help direct managerial decisions. A crucial aspect of any business venture is decision making. When an owner of a business is aware of his marketplace surroundings, he will be able to make decisions that are firm and have the ability to stand by them. A business owner will need to have an understanding that is complete with external factors that could possibly affect the owner’s business services, the products and overall business along with his or her business internal factors. The best solution for this dilemma is Business research. Business analysis is the systematic process of pulling together market data that is relevant, which is examined and arranged to draw the conclusions that are pertinent to your company. Essential information in these reports are in reference to the trends of the market, customer groups, and competitors demand segments and all of the marketplace key players. (Academia, (2015).

The business research process often starts with an overview of the market or industry. The key

Information technology can allow departments to more efficiently and successfully perform their business operations. Information technology is an important enabler of business success and innovation.

The prime managerial value of management research is that it reduces uncertainty by providing information that improves the decision-making process. The decision –making process associated with the development and implementation of a strategy involves four interrelated stages.