Using Bait And Switch Advertising

Advertising, a Web to Trap Consumers: The Corporations Goal is to Create a Spin in the Mind of Consumers through Advertising for Earning Profits

Business Dictionary is a website which elaborate on what “Bait and Switch” means, “illegal practice of ‘baiting’ customers with unrealistically low prices to bring them into the store, and then trying to sell them higher-priced goods on the pretext that the advertised bargain-priced goods are sold” (Business Dictionary, 2016). As I mentioned many have been victims of these schemes and we are incapable of noticing such actions being made against us. For example, many commonly purchased items such as airline tickets, retail stores, and “hotels may use bait customers by advertising rooms at a lower price and then charge customers mandatory “resort fees,” substantially increasing the price of the stay” (Bait and Switch, 2015). When presented with a “better” offer that you think would cost less, there is no double thinking in the purchase. “Bait and Switch” is a matter of choice of words that attract a

Direct-to-Consumer Advertisements have both good and bad aspects to it, as discussed previously. The question that comes to mind is whether or not the beneficial sides outweigh the bad ones in the eyes of consumers, physicians, and other healthcare providers. According to Kannan et al (1), 97 physicians of the 155 surveyed, reported that patients asked about a drug advertisement they had seen. Of those 97 physicians, 51 of them agreed that the drugs they questioned about were not useful for their condition. Only 51 physicians of the 155 thought that this would help strengthen the relationship between them and their patients. Rather, 82 doctors thought it would hurt the relationships. This could be due in part that the doctor would be declining

Ad. Council is a non-profit company and is also America’s leading producer if PSAs has made a PSA Advertisement (See Figure 1) “Hunger likes action movies, too.” that targets middle and high class Americans that is definitely not successful. The AD has an abundance of emptiness, consists of three colors white barely being used, green being the second most used and the orange being the background and the primary color used. The largest text of the AD consists of a phrase that has no context, and the message of the AD being placed below it in a green horizontal bar.

Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is an immoral violation of the autonomy of consumers. While not all forms of advertising are in and of themselves certainly immoral, persuasive advertising is particularly reprehensible due to the fact that not only does it manipulate our unconscious desires of which we are completely unaware in order to sell a product, but it also routinely leads us to act against our own best interest, thus overriding our autonomy.

These frauds essentially amount to trickery; the perpetrator fools the company into handing over its money.

These firms seek non-preferred strategies because they bring easy and quick forms of profits, but it is also short lasting. “Misleading advertising stands to false advertising as deception does to fraud” (Heath). When firms adopt misleading advertisement for its products, it will bring short term profits before consumers realize they are being deceived. However when consumers do acknowledge the unethical behaviours of the business, they will switch products and by the word of mouth spread unfavourable comments of the firm; thus in the long run, such business behaviour is not practical as bad reputation leads to loss of sales and eventual closedown of operations.

In today’s society the only way to become a famous musician is to have good music that fans will like. One of the ways fans learn about an artist’s new songs is through ads. A fan would be watching TV or listening to music on their smartphone, and an ad might pop up with their favorite artist’s new song. The fan would most likely wonder what is was and download it. Artists should continue to allow their music to be placed in advertisements because it helps them earn money, and it can help them get recognized.

In the article “What Strategies Promote Fair Political Campaigns?” from the book Political Campaigns, Darrell M. West, a correspondent from CNN, states that when negative attack ads are deceptive, they undermine the political process. West acknowledges that attack ads that focus on the issues are appropriate and inevitable. Though, West adds that misleading ads that twist the truth, lie about candidates, or take statements out of context, threaten the electoral system. “ Attack ads . . . have twisted the truth, lied about personal background, taken statements out of context, and clearly sought out to manipulate voter sentiments,” says West. Numerous arguments exist if attack ads should be commonplace in the political process.

'Yet another rejection! I thought she kinda liked me. I mean, she smiled at me, laughed at my jokes, chatted to me all the time. Maybe she was just being nice, after all women want a guy who is confident, good looking, stylish, the ones you see in movies or on aftershave adverts. Not poor, gawky-looking guys like me'

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.

In the Successfully leveraging high-profile events to raise brand profile, Datamonitor (2010) demonstrate the identity of Ambush Marketing, which reflects that Bavaria Beer implemented this marketing tactics to the 2010 World Cup competition in South Africa. Although this marketing method is totally legal and the most effective strategy, several critics argue that Ambush Marketing had created a unfair advantage by not making any

Imagine watching a kid watching cute little cartoons when all of a sudden a commercial starts manipulating the child into a trance. Would anyone want that for their children? Advertisements for children make little kids believe they need what is being advertised. No parent wants to disappoint their kids; a child wants something that they believe every kid in America has. Parents will go to wit's end to be the best for their child because that child is precious and every moment counts. These commercials put a lot of pressure on parents who can't buy everything that a kid wants, causing a child to be less happy.

Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product or delivering a message. Producers try various ways to attract people’s attention, and persuasive advertising is one of the many methods they use to promote ideas that can earn them consumers’ trust and loyalty as well as to advertise for their products. In persuasive advertising, advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all car accidents especially those due to texting and driving.

Therefore, advertising firms and producers hold a lot of power over the consumers in the market. This lack of knowledge of the consumers and the propensity to spend money economically can be exploited through advertisements. And like any organisation driven by a profit motive, producers take advantage of the consumers by making false and misleading advertisements.