1a. Fill in the spreadsheet using the information given. 1b. Briefly explain the results of the spreadsheet. After examining the results of the spreadsheet it looks as though the launch of the tablet will be a success. Development costs are high in the beginning, but there are enough units sold throughout the ten year period to compensate for the high cost to release the new tablet. The NPV of $91,307,397.18 shows financial health in the ten year period during the release of the tablet as well as after. The NPV also reveals that the profit from the tablet has a high return. 2a. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities for Lenovo. The key approach used for the new …show more content…
Briefly describe the strategy for leveraging the current Lenovo brands with the new tablet product. The current Lenovo brands will work with the new tablet product by giving the same brand messaging. Current products will also be advertised to enrich the lives of the consumer by using Message Engineering. Lenovo will be presented to the consumer as a lifestyle brand. The genius of Apple as a brand is that it has come to embody a lifestyle that resonates with their customers, (Cuneo, 2003.) In order to compete with brands like Apple, Lenovo will need to incorporate previous products to work with the new tablet. The idea is not about technology, but how that technology can enrich the everyday life of the consumer. 2b. Propose a strategy for advertising the new tablet with other countries. Lenovo will continue to use Message Engineering in the advertising of the new tablet globally. Products are purchased in order to fill the void that is created by a want or need of the consumer. Message Engineering will work with all people as it will play on the psychology in advertising and continue the goal to make Lenovo a lifestyle brand. Determine whether the content of ads would be similar to the standardized ads geared toward other work markets or if the ads should be customized for a new country. Briefly explain the answer. The content of the ads will be a localized strategy that is
Continuing the work and analysis begun in the first three SLPs, we again project ourselves back in time to the year 2012. I am in responsible for decisions on product development and pricing for the next four years for our line of tablets. I will show the score, financials and market data at the end of the four year period from my previous time discussions. Finally we can make a detailed discussion and analysis of the data using CVP analysis, and will explain why I recommend specific pricing and research and development (R&D) costs for the next four year period.
This shows that a product development strategy for entry into a new market is successful; it may lead the company into introducing more innovative products into the same market or parallel markets, such as in the introduction of iPhone into the smart phone market, and most recently the iPad into the slate PC market.
There are fears and risk elements associated with co-branding when two organizations market its names alongside each other. The main risk exists in terms of damaging the existing product’s strong brand equity (Payne, Storbacka, Frow, & Knox, 2009). Other hazards are linked up with compatibility between brands, market violations, partner’s agreement commitment, and potential conflict (Berkowitz, 2011).
As the new VP of Marketing at Clipboard Tablet Co., it is my duty to both analyze the results of the previous VP, and offer my own analysis on product performance for the X5, X6, and X7 tablets. Specifically, I will focus on the products themselves, their life cycles, and how they stack up in terms of price and performance. A financial review of each product will be undertaken as well, focusing on sales, costs, profitability, prices, and unit margins. I will then conduct a market review which will cover subjects ranging from new sales, previous sales, and market saturation. Finally, I will propose an alternate strategy, specifically in terms of pricing and R&D allocations.
The mission of the organization is to be a state-of-the-art provider of customized tablet PCs based on the Google Android operating system, using the Samsung series of tablet platforms. The information architecture
The advantages to companies of embarking on any co-branding undertaking are well described (Grebosz & Otto, 2013; Stutz, 2011; Swaminathan, 2006) and almost considered even as a win-win for many organisation (Washburn, Till, & Priluck, 2004). However, there
Technology is developing day by day. With technology developing, innovation is increasing. This modern era, technology is everything. But is only technology good enough for us? Not quite. The technology we want has to be innovative, they have to fulfill every requirement that we desire. They have to be efficient, they have to cool and good looking, most of they have to be unique and of high performance qualities. Hundreds and thousands of different types of technological advancements have occurred. A specified area to cover and witness the massive development of technology would be the electrical devices. More specifically, mobile devices. These are devices that are known for their portability and flexibility of use. A mobile device now a days is never one single functioning piece of equipment. A modern mobile device includes the features of a music player, a video player, a phone device, an internet browsing device and so many other multi purpose features. We all know that these are all found in smart phones. But they are even more powerful features in tablets. Tablets are basically a regular smart phone, but with everything much bigger. With tablets, bigger is better. Tablets are a major breakthrough in technological advancement and developments. Tabs are found in almost every day households, but mostly they are found in the uses of official works. There are tens and hundreds of types of tabs. But one company stands out from the rest. They are known for their innovation
It is evident that he did not check the income or market reports to see how the tablets were performing. He was confident that he did an extraordinary job and there was no requirement to the change the prices or R&D. The numbers for 2011 pricing were as follows: $285 for X5 tablet, $430 for X6 tablet and $190 for X7 tablet. The cumulative profit from 2011 to 2015 was $1,513,237,527. The best obtainable profit possible was $2,100,000,000.
To survive in the global and competitive business environment, it is essential for a company’s to vconduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Orange’s oPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Orange’s strategies. Orange’s latest oPad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design.
One might believe that marketing strategies are interchangeable within countries throughout the world; however, one must carefully consider the cultural and economic disparities between those countries. Computer tablets vary in price, performance, available applications, and durability. For example, what one might find inexpensive in the United States could be a month’s salary in another. The primary use of a computer tablet in Mexico is Facebook, while in China it is gaming. Moreover, a significant influence in purchasing a computer tablet for Americans is performance, while in China it is the price. Therefore, manufacturers should study, analyze, and implement economic and cultural differences in their marketing strategies for a
Alternatively, increasing prices to $450 and increasing R&D costs to 40 percent lowers production volumes for X6 tablets to 1,367,676.This indicates that the strategy would require considerably less units to achieve the default run profitability; since consumers will be willing to pay more for well-designed tablets. Based on the analysis above, the possible strategy for X6 tablets would set prices at $450 and increase R&D costs to 40 percent for the years 2012 and 2013.However, increasing prices to $470 and raising R&D to 45 percent would enhance profit growth in 2014 and 2015.The abovementioned strategy is summarized in the following strategy mix.
In 1987, Apple Computer has started their research and project on the new portable tablet. The tablet industry was gradually forming. In 1993, Apple released Apple Newton that is the first model in the market. After that, more and more big companies have followed it into the market, they began to develop the technologies and tablet operating systems. In 2010, Apple introduced the first iPad, the market was scaling and maturing till now. Through the universal technology of touchscreen, the tablet becomes a trend and create the new customer behavior on using the portable device. More and more brands develop the wide range of the tablet.
The new technology to be discussed in this paper is the new iPad by Apple. Apple has had the iPad out in the market for several years, and newer versions of the iPad have been introduced periodically by Steve Jobs, now the late Steve Jobs. Jobs, who came to symbolize and epitomize that innovations that Apple has been known for, and his unveiling of new technologies came to be a cultural event that millions paid attention to. Now that Jobs is gone, the CEO of Apple is Tim Cook.
The agency organizes myself to prepare the promoting for the new brand of touch screen in the high-tech end of the market. The merchandise intends to be promoted under the brand name of “tech-screen”.