Using Geert Hofstede 's Six National Cultural Dimensions Model Essay

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I have been selected as the project leader for Gummere International and directed to assemble a multicultural team together to develop a custom ERP system to be used by all of our subsidiaries. I have been given a one month, unrealistic, deadline to present our solution to the board of directors. The division of the firm responsible for the design and development of the system is based in India; and due to a language barrier, the project has gotten off to a rocky start. Through Web 2.0 technology, I was able to mitigate the barriers and complete the task.

II. IT International Division Partner: India

Working with India, as an international division partner, in designing and developing the technology needed for our firm to succeed, it is imperative to understand the dynamics of their culture and how they compare/contrast to those of Westerners to foster a successful business venture. This can be accomplished by using Geert Hofstede’s six national cultural dimensions model and comparing the power distance, individualism, masculinity, uncertainty, pragmatism, and indulgence to those of Western cultures. The first dimension in the model, power distance, is very high in India; meaning, the members of society have a very strong appreciation for hierarchy and a top-down structure in society and organizations. They tend to be reliant on their boss for direction and are extremely obedient to their superiors. Communication is conducted through very formal channels and conducted
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