can other businesses use Google’s corporate strategy as a tool for attracting and retaining the best employees?
INTRODUCTION
In this essay, I will be assessing the aspects of Google’s corporate framework that have enabled it to be the best organisation to work for in recent years. Also, I will be evaluating each of these aspects using business and management theory and explaining how other businesses can use Google’s corporate strategy as a tool for attracting, and retaining, the most talented individuals.
For the past four years, Google has been consistently ranked amongst the top five best organisations to work for in the world. This has enabled it to create a competitive advantage by enjoying a bigger pool of talent to select
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Similarly, the internal sources included published face-to-face interviews with Google’s employees, collected over an eight-month period in 2010. In order to avoid bias, the interviewees were selected across a range of characteristics: geographical region, function, position, product, and gender; experience of established/new products; successes/failures; tenure and interest in innovation. After the data had been gathered and evaluated, business and management theory was applied in order to analyse the data and assess Google’s corporate strategy, hence, answering the research question.
THEORY USED
Most of the theory used in this essay comes from unit 2 of the Business and Management syllabus: Human Resources. I looked at Organizational culture,
BODY
An organisation’s culture is defined as the values, attitudes and beliefs of the people working in an organisation that control the way they interact with each other and with external stakeholder groups. It defines what is ‘normal’ in an organisation, suggesting that it is possible for the same employee to act differently in different organisations. The reason why culture is important to a business is because it gives the business a sense of identity and shows how the people within the organisation view the world and respond to it in trying to achieve certain goals. Also, the culture of an organisation is a powerful force in any
Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work
The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.
Fortune 's magazine repeatedly crowns Google as ranking in the top 5 of the "100 Best Companies to Work For". Since its beginning in 1998, what role does Google 's organizational culture and communications play in this coveted achievement? Their values are proudly displayed within their company website, particularly under their "Philosophy" link. How do such espoused values harmonize with their enacted values? What role might perception and conflict in group communication be credited with this companies incredible success?
Additionally, Google’s hiring policy is aggressively non-discriminatory and always favors ability over experience. Google is global and has offices around the world and Google engineering centers are recruiting local talents. When Googlers are not at work, they pursue interests form cross-country cycling to wine tasting. As the company expands it development team, it persists on looking for those who are willing to contribute an obsessive commitment to generating search excellence and having an immense time performing it. Google is mainly known for its relaxed corporate culture that is evocative in the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the no. 1 (of 100) best company to work for (Hoovers, 2007). Google’s corporate philosophy is based on many casual principles. It can also be seen externally through Google’s holiday variations of logo that Google has a relaxed corporate culture. Distinctive salaries at Google are deemed to be quite low by industry standards; however, their stock performance following its IPO has allowed its early employees to be well compensated by involvement in the company’s outstanding equity growth. Furthermore, the company has implemented other employee incentives in 2005 such as the Google Founders’ Award, in addition to providing higher salaries to new employees. Google’s workplace amenities, global popularity, culture and strong brand acknowledgement have noticeably attracted potential applicants.
Google Inc. which was founded by founded by Larry Page and Sergey Brin in 1998 is a multinational technology company. The firm has headquarters in California, United States. Presently, the business hoses several online services like Gmail. Initially, the company operated solely as an online search firm, but it currently offers over fifty internet products along with services. In fact, it is the most popular and largest search engine globally. Over the 20 years of its operations, the tech giant has turned out to be synonymous when it comes to innovation and is well-known due to its human
Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.
In addition, Google subsequently updated it’s database and make the research faster, even expanded the service like desktop search and Gmail search. Since the product takes the most important role when entering an industry, Google takes fully advantage to compete with established enterprises. From the aspect of business strategy, Google goes with a longterm strategy, locking itself as dominant design preferred by customer and firms who would incur switching cost if they change search engine. Google put lots of efforts in business model by earning lucrative advertising fees and reducing cost with a strong network with affiliates. 4. What explains Google’s success in the pay searched marketplace? How sustainable is its competitive advantage? Why Google not GoTo.com? Brin and Page, founders of Google, knew what Google was lack of that they made a determining decision to ask Schmidt to join Google, who created a successful business model. Google has special business models and strategies including: 1. Hire the right 1
An organization’s culture governs day to day behavior. This type of power may be seen as a control mechanism, which businesses use to manipulate internal and external perception. Every organization has a set of assumed understandings that must be adopted and implemented by new employees in order for them to be accepted. Conformity to the culture becomes the primary basis for reward by the organization. “The role of culture in influencing employee behavior appears to be increasingly important in today’s workplace, as organizations have widened spans of control, flattened structures, introduced teams, reduced
The case study will provide a brief history of Google and will seek to outline the struggle by Google and the challenges faced by them to abide by their informal corporate motto ‘Don’t be Evil’. The purpose of the report is to utilise a real-life example to illustrate theories of human behaviour at work. In addition, this case study will encourage the reader to think critically about the issues and debates it outlines. The structure of the report will be a clear layout and will demonstrate the influence of individuals, leaders and groups on organisational performance.
It is very important to hire the highly educated employees in IT and MIS fields. A company's culture helps it attract the best talent available in the industry. Google was one of the few companies that successfully
Being named the top company to work for, for the last four years is no easy feat. But Google has created a recipe for success in how they recruit, manage, evaluate and motivate their 33,100 employees. By utilizing their data analysis systems and empowering their employees, Google has been able to create a successful workforce that focuses on work/life balance and transparency for all of their employees.
Google is one of the most known company in the World. Is one of the most successful companies now days and its ‘tentacles’ are spread in the most important technological areas (Internet, Social Media platforms, Broadcasting, Operating systems, Software, live streaming, Maps, etc.). Google has a rich history and it’s the proof that if a company is leaded properly it success will be progressive and stable. It was founded in 1998 by two Ph.D. Students. They aimed to create a universal internet searching engine. The reviews from media and specialists in the field put Google in a very good position from a marketing point of view. The following years, they extended and launched many services, most of them in the internet field (online streaming, online broadcasting, e-mail, AdSense, etc.).
Google’s approach as a corporation leaves it up to the employees to knows what what’s out there and available to them for a successful career path. Self-reliance and the urgency is the approach Google would like to see in its employees an opportunistic attitude that will drive an individual
There is no arguing that Google is one of the top, most successful corporations in the world. The reason Google has had such great success is because of the philosophy on which the corporation is founded upon and believe to be true. First, Google strongly believes if you focus on the user than all else will follow. Whether they are designing a new Internet browser, making changes to the homepage, or building new tools and applications, they make it a priority to ensure that they are serving the user rather than just trying to accomplish their internal goals. Next,
Google ranks just a notch below Microsoft Corporation at #3 on the Forbes most valuable brands. With a brand value of 65.6 Billion dollars, This Company is one of the biggest organizations in the technology domain. Google was primarily known for its internet search based offering, however the company has diversified in the recent years into offering a variety of products such as messaging (Gmail), blogs, videos (YouTube), mapping (Google Maps), Social networking, Operating systems (Open Handset Alliance), Readers, Cloud based services etc. which has enabled it to be become one of the market leaders in its segment.