Essay on Using Google´s Corporate Strategy for Better Employees

“Organizational culture consists of a set of shared meanings and values held by a set of members in an organization that distinguish the organization from other organizations” (Baack, 2012). These shared values have a strong influence on the people in the organization and dictate how they dress, act, and perform their jobs. Culture plays a huge role in the guiding of the behaviors of employees of an organization. There are three stages of culture that interact with one another to influence the behaviors in the organization. These stages are: observable artifacts, espoused values, and enacted values.

Fortune 's magazine repeatedly crowns Google as ranking in the top 5 of the "100 Best Companies to Work For". Since its beginning in 1998, what role does Google 's organizational culture and communications play in this coveted achievement? Their values are proudly displayed within their company website, particularly under their "Philosophy" link. How do such espoused values harmonize with their enacted values? What role might perception and conflict in group communication be credited with this companies incredible success?

Do you view Google’s distinctive governance structure, corporate culture and organizational processes as strengths or potential limitations?

Google had very humble beginnings, but great vision and innovative thinking accompanied these humble beginnings. This company is now one of the most powerful and successful companies today. This company is very young and shows great promise for growth, advancement, and profitability. Google’s business model is one to be looked at and modeled after.

Google’s approach as a corporation leaves it up to the employees to knows what what’s out there and available to them for a successful career path. Self-reliance and the urgency is the approach Google would like to see in its employees an opportunistic attitude that will drive an individual

The case study will provide a brief history of Google and will seek to outline the struggle by Google and the challenges faced by them to abide by their informal corporate motto ‘Don’t be Evil’. The purpose of the report is to utilise a real-life example to illustrate theories of human behaviour at work. In addition, this case study will encourage the reader to think critically about the issues and debates it outlines. The structure of the report will be a clear layout and will demonstrate the influence of individuals, leaders and groups on organisational performance.

Google is one of the most known company in the World. Is one of the most successful companies now days and its ‘tentacles’ are spread in the most important technological areas (Internet, Social Media platforms, Broadcasting, Operating systems, Software, live streaming, Maps, etc.). Google has a rich history and it’s the proof that if a company is leaded properly it success will be progressive and stable. It was founded in 1998 by two Ph.D. Students. They aimed to create a universal internet searching engine. The reviews from media and specialists in the field put Google in a very good position from a marketing point of view. The following years, they extended and launched many services, most of them in the internet field (online streaming, online broadcasting, e-mail, AdSense, etc.).

Google ranks just a notch below Microsoft Corporation at #3 on the Forbes most valuable brands. With a brand value of 65.6 Billion dollars, This Company is one of the biggest organizations in the technology domain. Google was primarily known for its internet search based offering, however the company has diversified in the recent years into offering a variety of products such as messaging (Gmail), blogs, videos (YouTube), mapping (Google Maps), Social networking, Operating systems (Open Handset Alliance), Readers, Cloud based services etc. which has enabled it to be become one of the market leaders in its segment.

Being named the top company to work for, for the last four years is no easy feat. But Google has created a recipe for success in how they recruit, manage, evaluate and motivate their 33,100 employees. By utilizing their data analysis systems and empowering their employees, Google has been able to create a successful workforce that focuses on work/life balance and transparency for all of their employees.

Base off the various information gathered regarding Google, it’s safe to say that Google has unique methods and practices that contribute to the company success. From the official executives to its highly participative employees, Google adapt to a satisfying organizational behavior practice. Three of its best practices consist of MARS (Motivational | Ability | Role Perception | Situational Factors), adaptive culture and matrix organization. Google business development teams work

In addition, Google subsequently  updated it’s database and make the research faster, even expanded the service like  desktop search and Gmail search. Since the product takes the most important role when  entering an industry, Google takes fully advantage to compete with established  enterprises.  From the aspect of business strategy, Google goes with a long­term strategy,  locking itself as dominant design preferred by customer and firms who would incur  switching cost if they change search engine. Google put lots of efforts in business model  by earning lucrative advertising fees and reducing cost with a strong network with affiliates.    4. What explains Google’s success in the pay searched marketplace? How  sustainable is its competitive advantage? Why Google not GoTo.com?  Brin and Page, founders of Google, knew what Google was lack of that they made  a determining decision to ask Schmidt to join Google, who created a successful business  model. Google has special business models and strategies including: 1. Hire the right  1

Additionally, Google’s hiring policy is aggressively non-discriminatory and always favors ability over experience. Google is global and has offices around the world and Google engineering centers are recruiting local talents. When Googlers are not at work, they pursue interests form cross-country cycling to wine tasting. As the company expands it development team, it persists on looking for those who are willing to contribute an obsessive commitment to generating search excellence and having an immense time performing it. Google is mainly known for its relaxed corporate culture that is evocative in the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the no. 1 (of 100) best company to work for (Hoovers, 2007). Google’s corporate philosophy is based on many casual principles. It can also be seen externally through Google’s holiday variations of logo that Google has a relaxed corporate culture. Distinctive salaries at Google are deemed to be quite low by industry standards; however, their stock performance following its IPO has allowed its early employees to be well compensated by involvement in the company’s outstanding equity growth. Furthermore, the company has implemented other employee incentives in 2005 such as the Google Founders’ Award, in addition to providing higher salaries to new employees. Google’s workplace amenities, global popularity, culture and strong brand acknowledgement have noticeably attracted potential applicants.

The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.

It is very important to hire the highly educated employees in IT and MIS fields. A company's culture helps it attract the best talent available in the industry. Google was one of the few companies that successfully

Google Inc. which was founded by founded by Larry Page and Sergey Brin in 1998 is a multinational technology company. The firm has headquarters in California, United States. Presently, the business hoses several online services like Gmail. Initially, the company operated solely as an online search firm, but it currently offers over fifty internet products along with services. In fact, it is the most popular and largest search engine globally. Over the 20 years of its operations, the tech giant has turned out to be synonymous when it comes to innovation and is well-known due to its human