Using Instagram : Motives For Its Use And Relationship

A photograph, painting, canvas, or drawing today is not the same as it was a decade ago. Technology has evolved to the point where we can photoshop a person into a picture, enlarge a person’s butt, or even whiten people’s teeth. At what point do those technological advances cross a line? With social media ranging from Facebook and Twitter to Instagram and Tumblr, do these media sites promote egotistical behavior? In January of 2013, John Paul Titlow discusses some of the disadvantages and advantages that Instagram has in his essay: “#Me: Instagram Narcissism and the Scourge of the Selfie” that was posted on a website called ReadWrite. Although Instagram was primarily created to simply share pictures, it has evolved to do much more than that. Some businesses use it to advertise, some people use it to share their art, but then there are some people use it to flaunt their own personal lives in the form of pictures. Titlow acknowledges that Instagram is a desirable way to share art and diverse imagery, but additionally acknowledges that it can be a place where one can promote their own self-popularity. He explains that Instagram has become remarkably important in people’s lives to the point that they cannot view life past those Instagram likes (Titlow). Ultimately, Titlow succeeds in emphasizing the issues that Instagram has created by reason of the way he expresses his text, while furthermore expressing who the audience of his essay is, and by making his overall purpose clear.

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

In today’s society social media hold the most critics and controversies over the idea of narcissism and society's reliance and dependence upon social media and smartphones.

Social media: a blessing or a burden? It gives the ability to like, comment and interact with any person at any time. A platform with recent growth and popularity, Instagram, reaches copious amounts people. Expectedly so, controversy has arisen from the decade of social media and this form in particular. Research has found Instagram to have the highest overall negative effect on mental health (Cramer & Inkster, 2017). Through analyzing human psyche and critiquing data, this paper will seek to explain the negative mental health outcomes resulting from the use of Instagram.

Millenials enjoy having a good self image, but more importantly, being accepted by society. These people use Facebook, and other social media sites, to look important and gain self-esteem by getting as many likes as possible on a photo. These photos posted could create an unrealistic portrait of that person, argues Soraya Mehdizadeh, but could this also be a way for people to express their identity, counters Alex Lambert? Soraya Mehdizadeh and Alex Lambert argue their reasons for why or why not social media may be narcissistic. It is a controversial subject because it can be hard to tell if this so called narcissism is a social norm now or if it is simply narcissism in itself. It is under psychological discussion because some psychologists argue it could be a disorder due to the fact that some people may be obsessed with social media and promoting a positive self image, so others think highly of them. Throughout the articles, the pros and cons of social media are weighted, and it seems that social media facilitates narcissisms because millenial’s are so prone to using it and older people only use it to keep connections with friends.

These three traits are known collectively as “The Dark Triad” (Mariani, 7). The article looks at three case studies and quotes psychologists for evidence of the ominous side of social media. The main evidence is a case study on two teenage boys who almost shot up a neighborhood for views on Periscope, an app that allows you to film what you are doing to an audience (Mariani, 3). A second piece of evidence focuses on a girl who snapchatted herself driving at over 100 mph before crashing into another car and severely injuring the passengers and herself. A third instance of horrendous behavior is when a girl filmed her friend being raped on Periscope instead of intervening because of the attention she was receiving. A psychologist, Keith Campbell, explains that social media promotes self-obsession (Mariani, 6). He argues that social media has made it possible for people with negative traits to get ahead in life. It does note, however, that many people who use social media are simply seeking connections and popularity for regular things. In conclusion, the article warns of the dangers of social media for those seeking fame and “social rewards” and also says further studies need to be done to better

it of envy and depression. It begins explaining how Facebook works and how some options in it can affect our society in a negative way, but end the introduction saying that is up to us the purpose for which we use Facebook, but the main purpose of the author in this article refers to Instagram, which the author thinks is worst than Facebook because it only gathers the bad aspects about Facebook which the author says are “loitering around others’ photos, perfunctory like-ing, and “broadcasting” to a relatively amorphous group” an example will be that the photos on Instagram promote self-promote because when people look at one beautiful picture one way

Can the excessive use of social media, specifically Facebook, be seen as a form of narcissism? Editors Edwin E. Gantt and Brent Slife of Brigham Young University present two opposing opinions to explore this topic in their presentation, “Is Excessive Use of Social Media a Form of Narcissism?”. Could the oversharing, “duck face”, and look at me virtual world be a way to reach out to each other or just a shallow attempt at self-validation? Each article expresses the author’s views, and research on the subject.

Using the multitude of resources the authors draw from, they study the results of a survey of several hundred companies using online marketing in order to determine the best practices for those advertising strategies. The authors ascertain that social media marketing is only as effective as the prevailing psychological factors in which social media works. These factors are inherent in human communication, not only on the internet, but in the real world as well. The authors state that there are communities of people using social media and that “these communities often thrive because the members primarily are drawn to one another. The importance of person-to-person affinity – and the ability to interact with these other humans – typically trumped the role of the sponsor’s goods or services or the presence of other features in the online communities.” (Moran 232) What the authors are saying is that social media is a new tool in order to bring similar consumers together and that if a company wants to be successful in social media marketing, they must concentrate on the human connection rather than their product or services.

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

Throughout the years, numerous of researches are conducted to see the connections between social media (namely, Facebook) and narcissism. University of Michigan conducted a research to find the relationship between social media and narcissism. For the first part of the study, the researchers recruited approximately around 486 college undergraduate students with the median age of 19. Meanwhile, 93 adults, mostly white females, with an age mean of 35 years old, were asked by the researchers to complete an online survey for the second part of the study. Participants have to answer questions about their social media use and a personality assessment to measure their level of narcissism (Swanbrow, 2013). Based on the results obtained, Facebook users that scores higher on the personality test tend to have more friends, tag themselves more often in photos posted and update their status more often (Firestone, 2012,

Based on the behavior of people who are using various social media sites, studies show that they interact with one other in a trusting and communal way and this simply proves the strength of digital interaction and the power of connection. The main issue that the marketing people face is that consumers are no longer satisfied with traditional advertising as the main source of product information, hence social media serves as the solution to this dilemma as this has become a community wherein consumers share their own direct experiences with various brands,

Social networking has risen in popularity throughout the last twenty years and in effect narcissistic behavior has increased within society(particularly America's society) since the 1980's(Jayson 1). Studies show that the greater an individual is inclined to narcissistic behavior; there is a resulting increase in their online social networking activity(Mehdizadeh 357). Social networking sites or “SNSs” are defined as: “A web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system”(Boyd, Ellison 1).

Narcissism is often perceived as any other disorder, employing too much of something; committing excessive amount of time on the internet. However, narcissism disorder is not merely a problem of unmoderated usage, rather it’s the illusion of perceiving reality in false lens architected by vanity and superficial relationships over social media. In Dr. L.D Rosen publication titled Is Facebook creating iDisorders? The link between clinical symptoms of psychiatric disorders and technology use, attitudes and anxiety, Rosen stated “younger generations… born in the 1990s…show a strong urge to report their activities and believe that their social media audience cares about them, two symptoms central to the diagnostic criteria of narcissistic personality disorder” (Rosen 1244). Rosen statement offers a new insight to the effects of extreme social media behaviors on narcissism. Through her work as a social psychologist, Rosen has discovered surprising new information about social disorder. Instead of seeing technology itself as the problem, Rosen thinks, the problem is located "in the relationship between what takes place on screen and off in someone’s ability to shift frames or genres (Rosen 1243)." Rosen

Can you imagine living in a world with no social media or smartphone? No instagram, twitter, facebook or snapchat? Believe it or not, that world existed before us millennials did. According to an article found on the Pew Research Center.com, entitled “The Demographics of Social Media Users”, the amount of Facebook users is “72% of adult internet users [and] 62% of entire adult population.” Facebook along with other media outlets have easily become the norm for young adults and older adults in today’s society. The rapid growth of accessibility to social media networking was made possible from the creation and use of smart phones. The combination of social media sites and smart phone users has single handedly eliminated the need for human interactions, but also has provided a repertoire of information at our fingertips. I will discuss the following: the history of Facebook and its impact, the creation of the iPhone and its development of social media apps like Instagram, and the effects of cyberbullying. The purpose of this essay is to explore the productive qualities and destructive qualities that various social media outlets have presented to our generation.